Digital Content Specialist

Position Overview:

Be The Difference Begins with Great People. Are you looking for a new opportunity where you can make the difference in the lives of students and faculty? We’re always looking for highly talented individuals to join our team – people who think big, care deeply, and believe in being the difference in their work and community.

We prioritize student success, access to education, and service in our work to educate well-rounded servant leaders who transform their fields, our society and the world. Our Catholic, Jesuit approach emphasizes student engagement with the world around them and formation of the heart and mind.

We believe in our mission: The search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence, the promotion of a life of faith, and the development of leadership expressed in service to others. These core values guide our relationships with our students, each other, and our community.

Marquette University offers a rich and competitive Total Rewards package including medical, dental, vision, 403(b) with up to 8% company match, 5 weeks of time off to start, and tuition benefits for employees, spouses, and dependents with no payback requirement! View details of our total rewards package here.

This is your next opportunity to join an organization that invests in their employees’ career journey by diversifying their skills, deepening their expert knowledge, encouraging a healthy work-life balance, focusing on personal wellbeing, providing leadership training, and sustaining a culture of respect and inclusion.

Charged with coordinating and creating digital content for the university’s social media accounts and other key digital platforms. Responsible for creating, posting, sharing, and interacting with Marquette’s digital communities of followers, fans, etc. daily, including developing digital content, scheduling content ahead of time and flagging and/or responding as needed to follower inquiries beyond normal business hours.

Will create content for social media and other digital content platforms such as Marquette Today– including writing and publishing feature stories, creating multimedia pieces and capturing photography in support of content needs, with a focus on telling stories that align with the university’s brand messaging and university messaging architecture. A complete Position Overview can be found on Marquette University’s employment website.

Duties and Responsibilities:

1. Create digital content for Marquette University accounts in social media (Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube, Google Business, and new platforms as they arise), designed to foster engagement with/among the Marquette community.
2. Collaborate with Office of University Relations colleagues on the production of relevant video content for digital properties as needed.
3. Monitor and track appropriate content marketing metrics to measure content performance and engagement, including content published onMarquette Today, video impressions and downloads, email open rates, and key pages on Marquette.edu
4. Create content for social media and other digital content platforms – including writing and publishing feature stories, creating multimedia pieces and capturing photography in support of content needs, with a focus on telling stories that align with the university’s brand messaging and university messaging architecture. This may include adapting existing content such as articles in print publications into visually interesting digital features, infographics, or listicles for use in digital content platforms.
5. Respond to questions and approve content in the Parents Facebook Group, under the direction and oversight of the supervisor.
6. Build advertising campaigns in Facebook/Instagram and other social media platforms to promote digital content to key audiences, including writing copy, assembling visual assets and tracking performance in alignment with other content performance metrics.
7. Recommend and support the implementation of long-term strategies for the use of existing and emerging media by university accounts.8. Assist in teaching and communicating best practices for social media communication for managers of affiliated Marquette accounts.
8. Teach and support OUR interns who support social media and digital content functions.
9. Participate in university communication team’s 24/7 on-call weekly rotation.
10. Maintain a college “beat” as part of the university communication team.
11. Perform other duties and responsibilities as required, assigned, or requested.

Required Knowledge, Skills and Abilities:

• Requires a bachelor’s degree.
• One to three years of relevant experience with knowledge of social media and digital content creation tactics.
• This position requires the ability to identify communication and content needs and develop materials that engage, inspire, and build awareness among key audiences.
• Excellent, professional writing and editing, working a high level of creativity.
• Knowledge of best practices in content creation for social and distributed media.
• Proficiency in media analytics with ability to distill data and translate into actionable information that guides new content.
• Requires attention and responsiveness to social media during off hours, and ability to work quickly to engage and respond to issues, including disseminating university statements and responding to community inquiries.

Requires a working knowledge of:

• Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Google. 
• Social media analytics software (for example: Sprout Social) 
• Web Content Management software (for example: OU Campus) 
• Content creation software (for example: Canva) 
• Microsoft Office Suite 
• Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere) 
• Google Analytics or professional web traffic analysis programs

Marquette University offers a comprehensive benefits package including medical, dental, vision, 403(b), paid vacation and sick time, and tuition remission.