Digital Content Specialist

Quality Bicycle Products

About Us:

We are a bicycle company that builds innovative, world-class brands, and distributes bicycle products from the best vendors in the industryto over 5,000 bike shops.We put purpose before profit and strive to be an extraordinary business to partner with and to work for. We aspire to make the world a better place, and get more butts on bikes, and we’ve made good on that goal for over 30 years.

Position Details

Digital Content Specialist
Twin Cities Metro
Bloomington, MN

The Digital Content Specialist is responsible for maximizing sales and conversion by acquiring, creating and enriching product content in assigned categories throughout QBP’s digital channels. This includes categorization, product information, images, videos, compatibility information, manuals, and other supporting content to enhance the overall shopping experience. The Digital Content Specialist will collaborate with subject matter experts, vendors, and various cross functional teams to ensure proper content enrichment.

What you will be accountable for:

  • Maximizes sales and conversion of each item online through effective product marketing and accurate advertising content. Reviews current digital product pages to create the most effective sell message. Reviews each product page for effectiveness and accuracy of copy, images, pricing, videos, callouts, benefits, specifications, accessories, and manuals. 
  • Maximizes sales and brand impact for new product introductions. Expands current product offerings for existing brands and grows the quantity and quality of upsells of top performing items. 
  • Develop and utilize analytical data to measure the impact of content and projects to drive sales and create content strategy initiatives. 
  • Support testing initiatives by suggesting various testing opportunities. 
  • Research and support SEO/SEM efforts through keyword exploration. 
  • Responsible for developing and implementing high quality content that is shop-able, informative, and accurate that lives throughout QBP’s digital channels. 
  • Responsible for effective merchandising of products through categorization and content enrichment within the Product Content Management Systems (PCM) and Content Management System (CMS). 
  • Collaborate with subject matter experts, vendors, and cross functional teams to acquire product components and supporting content to ensure proper content enrichment. 
  • Identifies and monitors primary online competitors for each category and tracks industry trends to ensure content remains up to date and provides the latest content, promotions and assortment. Compares competitor websites with the company website and makes recommendations and improvements as needed. 
  • Keeps manager informed of important developments, potential problems and related information necessary for effective management. 
  • Coordinates and communicates plans and activities with others to ensure a coordinated work effort and “team” approach.
  • Other tasks and responsibilities as assigned

What you need to succeed:

  • Bachelor's degree in relevant field of study and 3+ years working in related field (i.e. Digital Marketing or Digital Content Management) 
  • Experience working on large product assortments for ecommerce channels, product information and marketing strategies.
  • Exceptional interpersonal and communication skills, including editing and proofreading skills as well as communicating effectively with cross-functional teams and vendors 
  • Understanding of the principles content development, interface design, and information architecture 
  • Ability to keep multiple projects on schedule simultaneously. 
  • Ability to maintain high quality standards with limited supervision 
  • Familiar with digital content production and content management systems 
  • Understanding of product lifecycle and product management 
  • Strong analytical skills 
  • Familiarity and experience with ecommerce technology, and ability to learn new software 
  • Willingness to learn all aspects of the business as needed 
  • Ability to deliver accurate and high-quality work

Modeling QBP Core Values:

  • Act with integrity 
  • Be a true partner 
  • Create something special 
  • Deliver greatness 
  • Keep the customer first

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