Reinhart Boerner Van Deuren s.c., a leading, nationally ranked business law firm with eleven offices and over 200 attorneys is seeking a Digital Content Specialist to work in its Milwaukee headquarters. The Digital Content Specialist is a key member of the Marketing Team and plays a pivotal role in the development, creation and distribution of compelling content that increases awareness and brand visibility, drives demand generation and enhances audience engagement while conveying the “voice of the firm.”
Digital technology, from digital content to e-marketing to data-driven decision making, plays a critical role in our firm’s success, and the Digital Content Specialist is responsible for helping formulate strategy while overseeing our marketing technology stack, including the selection of tools and technologies, implementation and integration, and championing the adoption of best practices for our digital marketing initiatives, along with the technical execution of firm webinars. As such, they will be responsible for our marketing automation platform (HubSpot), CRM (Dynamics), our webinar platforms (Webex, GoToWebinar), and our website CMS (WordPress) with reliance upon a combination of tools and technologies to identify trends, uncover insights, and refine strategies (Yoast SEO, SiteImprove, Google Analytics, etc.).
The ideal candidate is experienced with a strong technical affinity, creative design skills, and a proven ability to write persuasively across multiple media - digital, social, mobile, print. They must also be able to work collaboratively in a team environment as well as interface with departments and individuals throughout the firm.