Digital Content Strategist

Key Areas of Focus:

• Develop and present strategic digital and content marketing recommendations and tactical plans to clients. 
• Execute digital and content marketing plans and monitor ongoing content strategy for client projects to ensure work is in alignment with strategy and outcomes are achieved. 
• Create reports and analyze data to determine impact of content and digital marketing efforts.

Responsibilities:

Partner with account team to scope and pitch strategic client solutions

Develop marketing plans that outline multi-channel strategies based on client goals and audience needs

Execute and optimize marketing plans by:

• Facilitating client discovery sessions and interviewing key client stakeholders
• Conducting audience research and mapping out customer journeys from a content perspective
• Creating content guidelines that clearly communicate message, tone, voice and presentation style
• Guiding the production and publishing of digital marketing assets, including blog posts, eBooks, infographics, social posts, emails, digital ads, and more.
• Recommending valuable and relevant content themes based on strategic findings and current analytics
• Determining relevant success metrics to track campaign success
• Conducting periodic strategic content assessments to identify content opportunities in support of user needs and business value
• Conduct SEO analysis to determine current keyword opportunities and assess competitors
• Make website and campaign structure and feature recommendations to improve user experience and optimize lead conversion

Conduct routine check-ins with clients to review their campaigns and identify future opportunities

Analyze data to determine impact of content marketing efforts and make recommendations for tactical adjustments

Provide input on creating and refining strategy products

Lead and/or participate in brainstorms and idea generation exercises, internally with colleagues and externally with clients and other stakeholders

Understand the core tenets of storytelling - both in the execution of projects and for client communication

Stay current with trends and news in the digital content marketing space

Serve as a content marketing thought leader (author blog posts, attend conferences, etc.)

Collaborate with internal teams to create client and prospect solutions

Participate in new business presentations with client prospects

Participate in discovery sessions, discussions, reviews and meetings

• Bachelor’s degree in marketing, communications or related field 
• 5+ years of relevant experience in content marketing or digital marketing 
• Knowledge of content marketing, SEO, social media, email marketing, and paid digital advertising best practices 
• Experience utilizing Google Analytics to report on key content measurements 
• Excellent writing, verbal, presentation and consensus-building skills 
• Intuitive and analytical approach to problem solving 
• Ability to remain focused in a fast-paced, deadline-driven, creative environment 
• Ability to scope projects accurately, prioritize time well and juggle multiple projects effectively 
• Keen attention to detail 
• Ability to offer proactive solutions and ensure successful progression without guidance 
• Strong understanding of client needs and pain points. Can review, deconstruct, challenge and respond to client and internal briefs 
• Ability to work closely with other content strategists and copywriters, providing them with thorough and detailed outlines and strategy documents 
• Excellent understanding of different content channels and the different purposes each serves 
• Agency experience is a plus 
• Proficiency in Microsoft Word, Excel, Outlook. 
• Working knowledge of Powerpoint and Acrobat