This role will work with various internal client groups (business unit/industry leaders) to develop an overall content strategy, including identification of target audiences; articulation of the buying process (who’s involved, what role do they play, what do they care about); translation of intelligence gathered into audience-specific messaging. Conducts client sessions, develops strategy, delivers recommendations, and oversees execution of recommendations.
Additional responsibilities include editing, proofreading, and fact-checking content for print and electronic content for pieces used by Marketing – some combination of e-communications, brochures, infographics, video scripts, webinar presentations, ads, and/or other content that showcases the firm’s industry- and service-specific expertise or promotes the firm’s products and services. For assigned areas, makes recommendations for new and enhanced content strategies – lead nurture programs, interactive content formats, digital campaigns. Oversight of content development for new website pages or redesign of sections of website. Makes writing assignments to and helps to develop freelance writers and editors. Contributes to the MDS Stylebook. Takes part in formally or informally developing other MDS employees.