Digital Content Strategist


Slipstream creates, tests, implements, and scales the next generation of solutions that move us farther, faster toward a clean energy economy. You are the key to the success of our organization by demonstrating our values, engaging in our mission, and creating results that will produce enduring economic and environmental benefits for all.

Position Details

Digital Content Strategist
Southwest Wisconsin
Madison, WI

Under supervision of the Director of Digital Strategy, the Digital Content Strategist brings Slipstream’s innovation and impact to life through powerful storytelling and creative communication strategies. This position manages social media channels; monitors and reports digital performance analytics; and uses search engine optimization strategies to create content that resonates with Slipstream’s audiences. This position also builds and maintains strong relationships with key internal and external contacts.

Primary and Essential Responsibilities:

1. Accelerate customer acquisition by creating clear, concise, and inspiring SEO-optimized content to share through Slipstream’s digital communication channels.

  • Using the voice of the customer, translate technical jargon into relatable content our audience can understand and connect with. 
  • Write, proofread, edit, and fact check content, adhering to Slipstream’s established brand guidelines and best practices for quality, graphics, style, and appropriate voice/tone across digital channels. 
  • Monitor industry trends and conduct keyword research, driving innovative ways to convey content that engages all targeted audiences. 
  • Track, analyze, and report website performance statistics, recommending actions to improve results. 
  • Update Slipstream’s websites as assigned.

2. Lead Slipstream’s social media and digital advertising strategies.

  • Schedule daily posts and create and place ads. 
  • Track, analyze, and report social media performance statistics, recommending actions to improve results. 
  • Select, retouch, resize, and optimize photos for social media. 
  • Recommend ad budget and monitor ad spend.

3. Craft engaging, mobile-optimized content for email blasts and manage distribution.

  • Employ best practices for email content and layout, compliance with marketing automation tools, and target audience selection. 
  • Monitor email analytics and recommend actions to improve results.

4. Manage promotional campaigns from start to finish.

5. Maintain knowledge of Internet standards, including web browsers, browser specifications, responsive design, and mobile devices to ensure that all websites are accessible from a variety of different platforms, screen depths, and other constraints.

6. Actively participate as a member of assigned workgroups.

7. These responsibilities are not all inclusive and other duties may be assigned from time-to-time.


  • Exhibit listening skills & effective communication 
  • Ability to oversee day-to-day activities in support of key operational service or process 
  • Ability to formulate continuous improvement initiatives, take independent action, calculate risks, & leverage opportunities 
  • Ability to prioritize work assignments & meet deadlines 
  • Ability to problem solve; provide advice, solutions, & service to partners/internal customers 
  • High degree of partner/client focus & responsiveness 
  • Team player with the ability to work independently 
  • Ability to use discretion & tact in handling sensitive situations 
  • Able to deal with frequent change, delays & be flexible 
  • Exhibits sound & accurate judgement 
  • Demonstrated quantitative & qualitative analytical skills 
  • Expertise in writing engaging content & moving it from concept to implementation with little editorial oversight 
  • Mastery of social media strategies & paid search marketing 
  • Ability to create under pressure


  • Bachelor's degree in journalism or communications or equivalent combination of education & experience 
  • 3-5 years of experience creating & measuring the impact of digital content, including: a) Proven ability to write SEO-optimized content and b) Ability to set key performance indicators & measure impact on website & conversions


  • Proficiency with Microsoft Office Suite 
  • Experience using Google Analytics or other website and social media analysis tools 
  • Proficiency with Adobe Creative Cloud, including Photoshop 
  • Proficiency with Hootsuite or other social media management platforms 
  • Proficiency with Pardot or other marketing automation software 
  • HTML/CSS knowledge & comfort in the Drupal environment

In addition to generous sick and PTO time, Slipstream provides a competitive benefit package, including health and dental insurance, life and disability insurance, and 401(k) with contribution.

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