Digital Copywriter (Contract)

Crowe is seeking a contract digital copywriter to deliver compelling, high-quality marketing copy across a high volume of refreshed marketing webpages. You will articulate in conversational, yet concise words, the need for complex solutions to complicated business problems -- across a myriad of industries and buyers within those industries. You will work alongside content strategist, UI/UX, content author, and digital producer teammates to enhance digital experiences that aim to drive business growth. If you’re an agile, versatile writer who thrives in an entrepreneurial, collaborative environment, Crowe is looking for you.

Who you are:

A digital-first writer who can balance the ingredients of voice, tone, branding, UI/UX, and SEO to make memorable, human-centered content. A storyteller. You enjoy interviewing, writing, and digging deep to uncover compelling, authentic, and personable insights that translate to powerful headlines and copy that flow effortlessly. An idea generator as well as a problem solver. You are thoughtful about what it takes to meet business, market, and client needs for the short- and long-term. Possesses a roll-up-your sleeves mentality and are used to wearing many hats as a digital copywriting expert. You think through the buyer journey first and foremost to write compelling, persuasive copy. Highly comfortable with thinking through on-page copy across a high volume of webpages -- the hierarchy of content, user experience, interlinking. Succeeds in a collaborative work environment and proactively reaches out to get answers or come to solutions. An advocate and evangelist for a customer-centric and highly creative writing approach.

Primary duties:

• Produce clear, compelling copy that follows voice, tone, and narrative guidance provided by content strategist 
• Effectively and convincingly prepare and present concepts and/or messaging recommendations to business unit/industry vertical stakeholders 
• Execute copywriting, and edit in UX or web content templates on deadline, potentially requiring multiple iterations same-day or in a tight turnaround 
• Write short web copy updates to fit modules, write SEO-rich copy to optimize landing pages 
• Contribute to, and help maintain, copy guidelines for web including headline/subhead/title lengths, calls to action, etc. 
• Transpose and repurpose content from various formats -- or from other writers and content strategists -- to use for digital purposes. Edit approved content or repurpose content 
• Work closely with senior content strategist to coordinate assignments and set priorities 
• Work with internal clients to collaboratively build strong messaging that can drive revenue across a deep portfolio of digital marketing pages

Required Skills/Characteristics:

• High-performing, high-energy self-starter, with proven ability to work both independently as well as a member of teams in an extremely fast-paced, deadline driven environment 
• Experience working with various cross-functional business-unit and industry teams and internal groups to deliver meaningful results on time with limited direction 
• Excellent interpersonal skills, as well as the ability to influence key individuals and teams internally 
• Confidence and assertiveness; ability to build respect and credibility with colleagues and clients 
• Ability to keep ego in check and adjust to shifting needs and views from multiple stakeholders, including internal team members 
• Ability to write in clear, compelling language, even when the subject matter is innately complex 
• Able to adjust copy to fit a specific medium 
• Serve as a wellspring of ideas and inspire creative excellence in colleagues 
• Experience writing creatively while also complying with legal and regulatory standards and using a style guide, preferably Associated Press 
• Can work effectively with team members and internal clients in a highly remote capacity

Minimum Qualifications:

The ideal candidate must have the following:

• Bachelor’s degree in Journalism, Communications, English, Marketing or other writing-intensive field 
• A minimum of 5 years of experience in writing digital marketing copy, preferably in a corporate setting 
• 3-5 years experience in high-volume copywriting for site revamps, migrations, or content refreshes 
• Experience working on integrated marketing campaigns across multiple channels 
• Experience with short-form (ad copy, infographics, etc.) and long-form (content marketing, thought leadership) 
• Write and edit copy across the entire brand ecosystem 
• Keep up-to-date on industry trends and techniques to keep firm at forefront of digital innovation 
• Proficient in UI/UX best practices 
• Proficient in SEO copywriting 
• Familiarity with content management systems like Sitecore 
• Highly proficient in collaborative tools such as Zoom, Slack, Microsoft Teams, InVision, FlowMapp, and project management platforms like Workfront 
• Exceptional and effective writing, editing, and message development skills that emphasize clear construction, grammar, and relevance 
• Completely comfortable with remote/offsite, virtual environment 
• Exemplary oral and written communication skills

Our Benefits:

At Crowe, we know that great people is what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:

We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!