Digital Copywriter

The Digital Copywriter will be responsible for the creation of new web content and the ongoing improvement of existing content for various digital properties at Assurant Health. It will align with Direct-to-Consumer sales growth and areas of focus.

MAJOR AREAS OF ACCOUNTABILITY

Content Development: Create new, consumer-focused web content based on target concepts and desired messaging that aligns with the content development plan and business needs. Content elements may include web page copy, whitepapers, blog entries, recommendations for tools/widgets and other elements as dictated by consumer and business needs. Focus will be on website content but will include aspects of social media, where applicable.

Content Maintenance: Maintain existing digital content by assisting in the development and execution of a regular content development plan for all major properties, where appropriate.

Manage CMS platform: Maintain, publish and distribute content through Sitecore, our CMS platform.

Analysis of Content: Work with internal and external partners to measure the effectiveness of various content entities – with a focus on goal conversions. Use results and experience to develop recommendations for improvement.

Education

Requires a Bachelor’s degree in Marketing, Communications, English or a related field or equivalent work experience.

Knowledge and Skills

Creative thinker - willing and able to come up with new ideas for content on an ongoing basis Experience writing and/or managing consumr-facing content including, but not limited to:

• Educational, yet simple and easy to understand content
• Experience with and/or knowledge of how to create compelling copy that drives consumers to a desired outcome
• Comfort with direct response and testing/refining call-to-action to achieve desired goal is critical to our success

Resourceful - able to propose/develop content and solve problems independently through creativity and research

Flexible - able to help maintain content plan and write content that balances interesting/innovative content ideas with need to rank on relevant and worthwhile search keyword phrases in context of our business goals

Organized and adaptable - able to manage an ongoing queue of content ideas that may be frequently changing in priority and content as business goals dictate

Comfortable working with basic technical subjects, such as web page tags, web analytics reporting and content management tools

Ability to develop and create forward thinking, innovative concepts and designs within project scope

Engage in creative collaboration across the organization

Evaluate results and take actions to ensure a world class website presence for us

Good verbal and written communication skills

Ability to work collaboratively with design staff, clients, sales, service, IT and marketing departments, and work comfortably with individuals of varying degrees of expertise

Familiarity with Microsoft Office tools (Word, Excel, Powerpoint)

Previous Experience:

Copywriting experience – 2 years

Digital Marketing experience – 2 years experience with some or all of the following:

• Content to describe and promote products or services on web properties and/or in digital media campaigns (paid search, retargeting, banner ads, social media, email marketing, etc.)
• Content to help consumers select and purchase products or services
• Educational or informational content for landing pages, blogs, whitepapers, etc.

We offer comprehensive benefits to full time and part time employees including medical, dental, STD, LTD, life insurance, 401(k), generous paid time off and much more. Assurant is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. To learn more about our current opportunities and apply online, please visit: http://jobs.assurant.com  Follow us on Twitter! http://twitter.com/AssurantCareers  (@AssurantCareers)