Manage a multi-media operation, skillfully producing innovative work that translates complex ideas into compelling experiences across all mediums. Responsible for end-to-end creative direction of projects, from defining complex user-stories to visual design systems.
Participate in strategic meetings and lead development of effective creative campaigns reflecting the College's objectives and desired outcomes. Generate new and innovative creative strategies and ideas to meet creative objectives. Lead creative campaign brainstorms and package creative concepts and present to internal audiences in persuasive, articulate and compelling ways.
Direct all members of staff to ensure proper production of campaign elements. Review creative materials with ACS divisions and leadership. Create and direct compelling visuals to support graphic design team.
Lead a high-performance/high-functioning team of designers, copywriters and video producers to bring these concepts to life. Foster professional development of all team members. Remain constantly aware of new developments, staying ahead of creative trends and ensuring the team applies these to benefit the College.
Assists IC director and staff with implementing integrated communications strategy.
Other duties as assigned.