Digital Design & Marketing Coordinator

Minnesota Public Radio

Who We Are:

The mission of American Public Media Group (APMG) is to enrich the mind and nourish the spirit, thereby enhancing the lives and expanding the perspectives of our audiences and assisting them in strengthening their communities. We aspire to be the leader in creating trusted and meaningful listening experiences with and for curious people, and we seek to create a diverse, inclusive culture focused on growth and outcomes to serve our audiences.

APMG's primary operating divisions Minnesota Public Radio, Southern California Public Radio and American Public Media offer multi-regional FM broadcast channels, website, mobile and social media channels, live events, national content creation and distribution. Together, these divisions operate 49 public radio stations and 42 translators serving regional audiences in eight states from Minnesota, Michigan and the Upper Midwest to Idaho and California; distribute a portfolio of more than twenty national programs reaching nearly 20MM listeners weekly through 1,000 radio stations; serve rapidly growing audiences on digital, social and mobile platforms; and produce anincreasing and diverse array of podcasts featuring the best in food, culture, entertainment, mental health, water, early brain development, business and investigative journalism.

https://www.mpr.org/

Position Details

Digital Design & Marketing Coordinator
Job
Full-time
11/6/2020
Twin Cities Metro
St. Paul, MN

Your Role:

As the Digital Design & Marketing Coordinator, you are responsible for the implementation of on-demand, digital display, video and online streaming advertising campaigns, including but not limited to campaign implementation and reporting, inventory management, working with content producers and tech teams to determine ad break structure, placement and analysis of campaign results. The primary focus is on making sure all display, video, podcasting and streaming operations run smoothly in support of revenue goals. In this role, you will work closely with the traffic/production teams to ensure the efficient operation of all digital ad serving platforms and implementation of ad campaigns.

Your role is also responsible for some design and production and/or troubleshooting of client display graphics (when necessary) as well as design and production assistance with sales and marketing materials. Design theory, brand adherence and attention to information hierarchy are all essential to be successful in this role.

Application Deadline: Open until filled.

Position Responsibilities:

  • Manage sales campaign to insure all IOs/digital orders are executed accurately and in a timely manner 
  • Represent sales in the management of vendor relationships (ad serving platform partners) 
  • Drive continuous improvement by identifying areas needing improvement and carry out best practices; implement, improve and maintain best operational procedures in collaboration with the on-demand team 
  • Stay abreast of changes to ad offerings and new developments related to ad serving technologies and on-demand metrics and effectively communicate the impacts and options related to these items to relevant stakeholders and leadership 
  • Actively work with various internal departments as required to coordinate production of spots for on-demand advertising campaigns and other placements on brand-owned digital properties 
  • Implement and manage the delivery of on-demand audio advertising in AdsWizz 
  • Manage and forecast digital sales inventory 
  • Monitor performance of campaigns against goals 
  • Generate client campaign reports and interpret results 
  • Work collaboratively with sales team to recommend campaign modifications as required to optimize campaign performance 
  • Assist with graphic design production of digital assets when needed for client campaign execution 
  • Assist with the design and production of sales materials – including sell sheets, presentation decks and other marketing materials that maintain both client and MPR branding standards 
  • Assist with trafficking, QA and troubleshooting guidance on all campaigns as needed

Required Education and Experience:

  • Bachelor’s degree 
  • Minimum of one (1) year experience in digital traffic/order management from advertiser or publisher perspective 
  • Experience with one or more ad serving and order management systems 
  • Experience interacting directly with advertising clients and sales teams 
  • Solid understanding of digital campaign metrics

Required Skills, Knowledge and Abilities:

  • Familiarity with online advertising principles, IAB standards, and ad serving technologies 
  • Understanding of digital programmatic advertising, including familiarity with DSPs and their restrictions, capabilities and limitations 
  • Solid understanding of design and how it affects user decision making 
  • Experience with Adobe Photoshop and Illustrator 
  • Excellent verbal and written communication skills 
  • Must be creative, digitally savvy, and passionate, as well as a problem-solver and team player 
  • Strong organizational skills 
  • Driven to stay current with changes in the on-demand audio and digital advertising industry 
  • Demonstrated time management skills 
  • Ability to quickly learn and master new systems 
  • Strong analytical problem solving skills

Preferred Skills and Experience:

  • Familiarity with digital audio, including podcasting and live streaming 
  • Proficiency in Microsoft Word, Powerpoint and Excel 
  • Experience with the following ad serving systems: AdsWizz, Google Ad Manager, etc. 
  • Experience working within a sales environment 
  • Familiarity with Salesforce

Minimum Compensation:

$21.97 hourly. Exact hourly rate determined by experience and education related to the role, organizational compensation structure and internal equity.


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