Digital Design Specialist

Essential Functions/Responsibilities:

1. Marketing Digital Design Content Support

• Contribute to the planning, creation, and implementation of digital content to support communications, media, and marketing campaigns. 
• Maintain and update content in accordance with the organizational style. 
• Initiate ways to integrate content across CHEST communication vehicles, including chestnet.org, social media,CHEST journal online, etc. 
• Collaborate on the development of digital content, microsites, infographics, and content marketing deliverables.

2. Digital Brand Identity, Graphics, Voice

• Develop design elements that maintain current and consistent brand identity across CHEST’s suite of websites and digital tools for members (ie, sites for registration, faculty management, etc.), including headers, carousel rotators, and graphics. 
• Infuse the CHEST brand voice in all digital content. Work proactively with authors and editors to assure brand messaging and voice are reflected in content produced and consistent with related marketing pieces.

3. Support for Staff and External Content Collaborators

• Collaborate with internal staff, external resources on digital marketing campaigns that promote events, education, and conferences.

4. Content Marketing

• Leverage CHEST experts (staff, members, leadership) to develop content around specific audiences to promote courses, guidelines, and products. 
• Develop multimedia content to support CHEST efforts.

Other Functions/Responsibilities:

1. Provide back-up support for key online and digital marketing and communications, media, and marketing tools, such as email, newsletters, and social media channels. 
2. Complete other tasks and projects as assigned

Required Qualifications and Competencies:

1. Bachelor’s degree in graphic design, web design, multimedia design, marketing, or equivalent work experience. 
2. Excellent communication skills, both written and verbal. 
3. Highly organized, with an ability to prioritize and track multiple tasks on concurrent projects, under tight deadlines. 
4. Knowledge of optimizing content, images, and videos use across online media types. 
5. Knowledge of current and upcoming digital and multimedia trends and tools particularly as they relate to image creation and manipulation for web, including Adobe InDesign, Photoshop, Illustrator, Dreamweaver, and PowerPoint. Also must have proficiency in HTML and CSS. 
6. Ability to gather information, data, and make knowledge-based decisions. 
7. Highly adaptable to learning new processes and technology. Intuitive learner. 
8. Ability to work in a Macintosh environment. 
9. Creative problem-solving skills, with an ability to anticipate problems. 
10. Ability to clearly convey objectives and timelines to vendors and contractors. Persistent with follow up when project deadlines require close monitoring.

This description was designed as a convenience to acquaint employees and managers with the basic elements of the position. The duties of this position are not limited to what is contained in this description and employees in this position may be asked to perform various functions not listed. This description is solely for the purpose of summarizing basic responsibilities and is not intended to be a contract or guarantee of employment or of any specific terms or conditions of employment. This description may be amended or eliminated from time to time as necessary for operational or business reasons.