Digital Designer

Gempler's

Who is Gemplers?

Farm and Home direct business that supports businesses and consumers across the United States. Carrying some of the best brands you know (Carhartt, DeWalt, YETI, Patagonia, Columbia, Makita) and some that you should. We have a proud of history finding commercial grade products and we love serving customers. We believe Gempler’s is a phenomenal alternative to the big box / conglomerates. Customers can purchase on our website or call and talk to one our friendly midwestern customer service folks. We are very proud of our 81-Year-old heritage and are in midst of an exciting chapter as we are once again family owned and fiercely independent!

Where do we need help?

We’ve come a long way since Bill Gempler started his Monroe, Wisconsin tire business in 1939 making easy mobile repairs for farmers. We now sell over 25K items out of our warehouse in Janesville and have hundreds of thousands of customers who depend on us to deliver the goods. In January of 2019 we opened a small office in Mt Horeb above the post office.

We are looking for a Digital Designer to join our team.

https://gemplers.com/


Position Details

Digital Designer
Job
Full-time
12/9/2020
Southwest Wisconsin
Janesville, WI

Who are we looking for?

Someone that’s dreaming up the next big idea and enjoys working with digital creative elements and with video. A solid understanding of customer psychology and creative strategy. You also understand current trends in web design, responsive design and content creation.

You have the ability to think outside the box, collaborate across the organization, provide creative concepts and create strong designs that move people to action. The consummate collaborator, you play nice with others and take direction as seriously as deadlines. The ability to think visually is preferred. An awesome sense of humor is required.

The Digital Designer creates for all digital marketing campaigns, including websites, emails, newsletters, social media, video content and more.

What are we looking for?

Well, not to put too fine a point on it, but a Rockstar who wants to be part of making Gempler’s the best version of itself every day. Someone who wants to be a part of creating something special. No jerks allowed.

Job Responsibilities:

  • Maintain company image and brand identity in all design projects 
  • Collaborate with marketing team to identify marketing objectives and strategies to meet them 
  • Overall awareness of customer usability of the web site, while optimizing page weight as well as good design principles as primary goals 
  • Design and develop marketing emails including testing in different email applications, following size standards and creating email marketing campaigns in the current email program used by the company 
  • Design and develop home page, category pages, and landing pages 
  • Maintenance and re-design of all web pages and overall site look and feel 
  • Test web enhancements on desktop and mobile 
  • Responsible for overall quality and accuracy of marketing materials 
  • Ensures all marketing materials are influential, accurate, useful, reader-friendly sales tools 
  • Stays up to date on latest web design and video techniques 
  • Understands and stays current on the brands, customers and channel best practices 
  • Lead the scheduling, script writing, storyboarding and production of all videos 
  • Shoot and edit videos. Work with outside agency when needed.

Education & Experience:

  • Knowledge of Photoshop, Illustrator and content management systems. Working knowledge of InDesign and Acrobat a plus. 
  • Experience with video production and editing 
  • Working knowledge of html and front-end development 
  • Thorough understanding of creating effective multi-channel marketing campaigns 
  • Degree in Graphic Design, Web Design, Visual Communications, Marketing, Advertising or the equivalent. 
  • A minimum of two years graphic/web design and video production experience.


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