Digital Designer

Summary/Objective:

The Digital Designer is responsible for delivering effective, aesthetic, on-brand, and on-strategy creative for websites, web pages, product graphics (including art direction of photography), email promotional creative, email templates, social media graphics, and banner ads.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on. 
• Translate product positioning, existing research, and offline/online Marketing strategies into effective designs. 
• Work with marketing team and internal and external developers to ensure aesthetics also are aligned with usability, accessibility, and web standards. Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision. 
• Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs. 
• Manage and produce digital design work, including banner sizing and versioning. 
• Translate wireframes into simple, easy-to-use User Interfaces. 
• Ensure consistency of brand and creative across digital customer touch points. 
• Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics. 
• Other duties as assigned.

Competencies:

• Must be able to read, write and speak English. Skilled in oral and written communication is required. 
• Strong portfolio of design work, showing solution to business problems through effective design. 
• Able to present concepts and lead internal teams to the correct solution. 
• Experience in web marketing/web design with a strong knowledge of HTML, Photoshop, FTP, web design and development principles 
• Proficient with an Email Marketing Service (such as Constant Contact) 
• Deep knowledge with Web design processes 
• Experience designing e-commerce websites or advertising 
• Must be a self-starter and able to work well with high-level management and all levels of the organization. 
• Strong project management skills, detail-oriented, and deadline driven while maintaining a 'big picture' view. 
• Mature; sound judgment and high level of confidentiality. 
• Extreme organization skills with an ability to hold both oneself and others accountable 
• Excellent follow-through and organizational skills 
• Must be able to convey information and ideas clearly. 
• Must be able to evaluate and select among alternative courses of action quickly and accurately. 
• Must work well in stressful, high-pressure situations. 
• Must be able to show initiative in job performance, including anticipating what needs to be done before it becomes a necessity. 
• Must maintain composure and objectivity under pressure. 
• Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary. 
• Must be able to work with and understand financial information and data, and basic arithmetic functions and statistical analysis. 
• Must have valid driver's license for the applicable state.

Supervisory Responsibility:

• None

Preferred Education and Experience:

• Bachelor's Degree preferred. High school diploma or GED equivalent required. 
• Relevant work experience required. 
• Understanding of the tourism industry and the day-to-day operations of a hotel/resort are helpful