Digital Experience Specialist

HOW YOU WILL DO IT

Purpose Statement:

The purpose of the Digital Experience Specialist role is to support and execute innovative digital activations that contribute to the overall results delivery of Plexus. Leveraging advanced knowledge of digital marketing tools and trends, this role aims to optimize online presence, engage target audiences effectively, and champion our brand building goals. By analyzing data-driven insights and staying at the forefront of digital innovations, the Digital Experience Specialist will ensure the delivery of impactful results that significantly contributes to creating stronger value. This position plays a pivotal role in fostering a culture of continuous improvement and excellence, and maintaining a competitive edge in the digital landscape.

Key Job Accountabilities:

• Champions the Plexus brand by managing the digital activations of our comprehensive 12-month marketing plans in alignment with the key growth goals of Plexus. This includes driving the assigned channel execution (e.g., social media, email, SEO, PPC), setting specific goals, and determining the tactics to achieve these goals.
• Drives Digital Performance Analytics and Reporting: Monitors and analyzes the performance of our digital platforms using analytics tools to track user behavior, engagement metrics, and conversion rates, etc. Provides regular reports on digital experience performance, highlighting successes, identifying areas for improvement, and making recommendations for strategic adjustments.
• Digital Channel Management: Leads the management of assigned digital channels (e.g. social media, SEO, PPC, web) to become a trusted subject matter expert in the relevant spaces. Responsible for the optimization and exploitation of the tools and technology within the assigned channels, while providing the appropriate education to key stakeholders involved in the Brand strategy.
• Cross-Functional Collaboration in-line with our Integration Model: Collaborates closely with members of the Brand Experience and Plexus support teams to develop strategies and activations through a well defined integration model. Responsible for defining and communicating clear expectations across our key stakeholder groups.
• Leads the Future of Digital Experience at Plexus: In collaboration with the Mgr., Analytics & Digital Experience, leads the short and long-term digital strategy to help Plexus reach it's enduring goals while creating stronger value for the organization.

Education/Experience Qualifications:

• Typically Education/Experience Qualifications: 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or equivalent work experience.

Other Qualifications:

• Previous experience in web, holistic search, or social media management is required.
• Technical knowledge with hands-on experience using tools and technologies; including, but not limited to: Google Analytics, Google Ads, Google Tag Manager, Kentico CMS, Microsoft Dynamics 365 suite, Semrush, and social media management tools such as Emplifi. 
• Demonstrates increased depth of professional knowledge, project management skills and ability to influence others on a consistent basis to achieve defined goals. 
• Individual must be an independent self-starter with high leaning agility and the ability to work with people at all levels. Must have exceptional organization skills; ability to manage multiple tasks in fast paced environment and the ability to work with cross-organizational teams.