Digital Graphic Designer


Our customers love us and so will you! Rockler is a family-owned business that helps woodworkers and do-it-yourselfers create amazing projects out of wood through innovative products, education and advice.

Position Details

Digital Graphic Designer
Twin Cities Metro
Medina, MN

We are seeking a skilled and experienced Digital Graphic Designer to lead the visual design efforts for our digital marketing initiatives. In this role, you will be responsible for creating captivating graphics for our website, as well as designing ads tailored for PPC, Display, social media, and other digital advertising channels. Your expertise in web design and knowledge in HTML, CSS, and responsive design will be crucial to ensuring a seamless integration of your designs into our digital platforms. Collaborating closely with the marketing team and web developers, you will play a pivotal role in shaping our brand's visual identity and delivering compelling user experiences to drive engagement and conversions.

Major Areas of Accountability:

  • Design visually engaging graphics for our website, focusing on user experience and brand consistency. 
  • Conceptualize and create eye-catching ads for digital advertising campaigns, optimizing designs for various platforms. 
  • Ensure responsive design principles are applied to all graphical elements, delivering a seamless experience across devices. 
  • Collaborate with the marketing team to understand project requirements and objectives, aligning designs with marketing goals. 
  • Maintain and uphold brand identity guidelines, consistently reflecting the brand's essence in all digital graphic designs. 
  • Adapt graphics for multiple digital platforms and ad formats, catering to specific requirements and specifications.

Requirements for Position:

  • Bachelor's degree in graphic design, Visual Communication, or a related field. 
  • Minimum of 5 years of professional experience as a Digital Graphic Designer. 
  • Minimum of 3 years of experience with HTML and CSS and an understanding of responsive design principles. 
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating and refining digital artwork. 
  • Experience in image editing software, enabling the creation, editing, and optimization of graphical elements. 
  • Familiarity with Bootstrap or other front-end frameworks for designing responsive and mobile-friendly websites. 
  • Ability to work collaboratively with cross-functional teams and meet deadlines. 
  • Knowledge of digital advertising platforms (e.g., Google Ads, Social Media Ads) to design graphics tailored for specific ad formats.

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