Digital Marketer

We are seeking a Digital Marketer to support our growing mid-market B2B client base. This person will be part of an integrated team, supporting a broad range of executions and channels. The ideal candidate has digital marketing experience as well as strong research, analytical, and project management skills. A strong sense of curiosity and interest in evolving digital trends is a must as we evolve client programs utilizing emerging technologies, marketing automation platforms and data aggregation tools.

You will be a valued member of our team, interacting closely with cross-functional agency teams. Real hands-on experience across a range of clients and industries offers significant opportunities to grow professionally.

• Coordinate and execute multi-channel digital marketing and advertising programs. Google certifications are a plus. 
• Develop monthly and quarterly digital reports and provide actionable insights.
• Perform SEO and content audits, conducting keyword research to guide messaging development. 
• Guide digital advertising program executions that will effectively reach and engage target audiences most important to client success. 
• Integration of social media and content marketing programs, including the scheduling of distribution, content messaging recommendations based on data-driven insights as well as aggregated performance reporting.
• Support management of campaigns using marketing automation platforms like SharpSpring and Zoho.
• Conduct industry-specific research to ensure client programs are at the forefront of trends, and effectively utilize digital channels to gain a competitive advantage.
• Partner with Client Services team to manage external vendor relationships to ensure objectives are met.
• Attend and actively participate in client-related strategy and brainstorming sessions.

• A bachelor’s or two-year certification in a related field. 
• Two to three years of professional experience in digital marketing. 
• Experience working with B2B mid-market companies is a plus. 
• Proven ability to execute multi-channel programs including SEM, behavioral advertising, email marketing and social media, as well as the aggregation and analysis of data. Google certifications are a plus. 
• Strong problem solving and project management skills with the ability to handle multiple tasks simultaneously. 
• Proficient in Social Media platforms and MS Office, specifically Word, Excel and PowerPoint. 
• Experience with CRM/marketing automation software programs and processes. (e.g., SharpSpring, Zoho, HubSpot, etc.) 
• Ongoing curiosity and passion for emerging digital trends and how to apply them. 
• A strong team player, excited to collaborate, and enjoy doing what it takes to drive client and agency success.

Trefoil Group offers excellent salary and strong benefits that include medical, dental, and vision insurance, paid time off, holidays, 401(k), short- and long-term disability, maternity/paternity leave, profit sharing, and new business sales bonuses. A hybrid work environment offers the ideal balance between both in-office and remote work. Shortened Friday hours during the summer promote our work-life balance philosophy. But most of all, we are all about working together as a team to impact the success of our clients and our careers.