1. Lead and implement digital marketing campaigns; from website strategy to content development.
2. Lead client interaction – the Digital Marketing – Account Manager is the primary day-to-day client go-to person for any need.
3. Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums - online, digital, social, mobile and print.
4. Keyword research for SEO.
5. Optimize client websites, with a focus on content strategy.
6. Creation of digital marketing strategies for a variety of clients.
7. Work closely with the Marketing Team to post engaging content, upload videos, images and audio files to blogs, Facebook, YouTube, Twitter, LinkedIn and social accounts paced through an editorial calendar.
8. Creating analytics reports for a variety of mediums.
9. Ability to write content, copy and messaging in variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives.
10. Executes projects to be high quality, on time and cost-effective/on budget.
11. Fosters timeline development and monitors progress, ensuring deadlines are met.
12. Manages client expectations, bringing issues/concerns to client’s attention before they become problems, offering potential solutions, and advising of potential delivery delays.
13. Website support help as needed, for Keystone Click and clients.