Digital Marketing Analyst

Lakeshore Technical College

Lakeshore Technical College is an innovative provider of high quality technical education offering more than 70 degree programs, customized training for business and industry, continuing education for personal and professional enrichment, and basic skills education. We rely on our innovative approach to continuously improving technical education and delivering the skilled workforce employers need. Our strategic plan is driven by what we call The Hope Movement. With goals focusing on becoming a college of first choice for graduating high school seniors, all programs and credentials adding value to students and employers, and empowering our entire team to be dealers in hope, we’re excited about the path we’re taking to accomplish our goals. As dealers in hope, we believe in putting our learners’ needs at the forefront of everything we do. That drives us to continuously identify areas of opportunity to improve value for all our stakeholders, and keep our learners ahead of the curve. By partnering with local business leaders, we fine-tune our curriculum to make sure LTC graduates enter the workforce ready to do their jobs. We bring in industry experts to help build our programs, and experienced professionals to teach in our state-of-the-art classrooms and labs. Each year more than 10,000 people enroll in courses at LTC. They rely on LTC for job preparation, to earn a degree, change careers, learn as an apprentice, and to build on existing skills. They enroll because they know that LTC students find employment or career advancement when they graduate.Located on the western shore of Lake Michigan, Lakeshore Technical College is ideally positioned between two of Wisconsin’s largest lakefront communities—Manitowoc and Sheboygan – and just over an hour north of Milwaukee. Our scenic campus includes state-of-the-art facilities set among large open spaces. At LTC, we demonstrate a commitment to excellence through our focus on preparing the workforce, being responsive to community needs, and our philosophy of continuous improvement and innovation.


Lakeshore Technical College is committed to its legal, social, and economic responsibilities in the areas of equal opportunity, equal education, and affirmative action. We nurture a welcoming environment where all students are empowered to pursue their academic and professional goals. We operate holistically to provide proactive academic and cultural support to minority students, foster an appreciative awareness of diversity, and promote equity and inclusion in the LTC community.

Full-time staff: 260, Part-time staff: 156, Adjunct faculty: 193, Minority degree students: 16%, Full-time degree students: 14%, Part-time degree students: 86%, Average degree student age: 25, Total student enrollment: 10,550, Annual graduates: 970

Position Details

Digital Marketing Analyst
Northeast Wisconsin
Cleveland, WI

Job Title: Digital Marketing Analyst (Full-Time)

Salary Expectation:  Support Staff – $24.43 per hour

Reports To: Vice President of Outreach

Location: Lakeshore Technical College – Cleveland, Wisconsin

Employment and Work Schedule:  38.75 hours per week x 52 weeks | Monday – Friday | Flexible day/evening/weekend hours based upon needs of the college


The Digital Marketing Analyst is responsible for developing consumer-insight driven data to advance the online interactive experience and increase engagement. Measure, analyze, and report key performance indicators across all digital properties. Garner insights from analytics, set-up integrated digital recruitment campaigns, analyze metrics, and provide/implement actionable insights to the Marketing and Recruitment teams. Provide technical support and direction for the Salesforce/TargetX CRM.

Job Description:

  • Develop a high-level of expertise in Google Analytics and serve as an in-house expert on Google Analytics configuration and reporting.
  • Monitor and analyze Google Analytics and other data sources.
  • Analyze clickstream data and segment site visitors to uncover trends in online prospective student behavior.
  • Leverage findings to ensure that web content and web applications are effective in supporting organizational priorities.
  • Manage the creation and analysis of A/B and UX test results with the goal of continually improving the website experience, driving the growth of engaging new students, and increasing the return on investment.
  • Collaborate with website developer to develop tagging implementation guidelines and best practices.
  • Identify opportunities for tagging efficiency and provide solutions.
  • Develop reports, based on quantitative and qualitative data/feedback, illustrating the performance of digital properties, including social media.
  • Publish reports on an ongoing basis for use by Marketing and senior leadership.
  • Consult with Marketing team regarding web traffic and effectiveness of marketing campaigns through all channels leading to digital properties.
  • Develop, test, and maintain email templates and campaigns based on user-defined requirements.
  • Develop and execute print and electronic admissions communication based on user-defined requirements.
  • Maintain student application and other form-assembly forms, as necessary based user-defined requirements.
  • Develop and maintain operational reports, dashboards, and other reporting tools and processes.
  • Develop, test, implement, and maintain visualforce pages and sites for Salesforce CRM.
  • Develop, test, implement and maintain automation of a wide variety of processes using APEX Classes, triggers, Process Builder, workflows, and other technologies supporting the Salesforce CRM.
  • Serve as a liaison with LTC’s technology consortium to coordinate data migration and integration, including mass imports and exports supporting the Salesforce CRM.
  • Review new release notes as they become available and seek opportunities for the implementation of new features. Perform upgrades to SalesForce as they become available.
  • Collaborate with the Strategy division for college-wide reporting.
  • In collaboration with the College Data Governance Committee, implement procedures such as data cleansing, including merging, de-duplication, upkeep of institutional data standards, and other integrated processes.
  • Collaborate with Marketing, Recruitment, and Student Success staff to leverage the CRM to develop innovative recruitment strategies for inquiries and applicants.
  • Monitor digital ad campaign performance and provide recommendations to optimize accordingly.
  • Monitor outbound ConstantContact email marketing campaigns creating reports and dashboards to continually improve engagement and conversions.
  • Serve as a member of the College Data Governance committee.
  • Provide Five Star Customer Service throughout every interaction. 
  • Other duties and responsibilities as assigned.


  • Bachelor’s degree or equivalent OR an Associate degree in Information Technology or computer science and two to four years’ of recent related occupational experience required in a related discipline. Google Certifications in analytics and/or digital marketing preferred.
  • Experience with all aspects of Google Analytics and digital marketing tactics such as adwords, video, etc.
  • Web programming experience a plus.
  • Proven ability to create timely and relevant dashboards reflecting digital activity and engagement across multiple platforms.
  • Ability to collaborate with Marketing, Recruitment, and Student Success team members in order to develop actionable tactics based on analytical insights.
  • Experience in administering/supporting CRM systems, such as Salesforce. Higher education experience preferred.
  • Experience with email marketing platforms such as Constant Contact, and the ability to manage related analytics.
  • Demonstrated organizational and time-management skills, excellent verbal and written communication skills, analytical thinking skills, computer technology skills and abilities, problem-solving, attention to detail, prioritizing, decision-making, and follow-through skills essential.
  • Ability to plan and set goals and follow-through to completion and ability to work independently and as part of a team.
  • Ability to proactively learn platform updates and stay abreast of platform enhancements and changes.
  • Ability to manage multiple projects concurrently and ability to analyze the design of business systems.
  • Ability to work in a constantly changing environment.
  • Strong customer service, organizational and time management skills.
  • Exemplify college values in all staff and student interactions, as well as services delivered.
  • Ability to establish and maintain effective working relationships and relate successfully with staff, students, and citizens of diverse cultural, social or educational backgrounds.
  • Fluent, bilingual individual is beneficial.

*Note: Meeting the minimum requirements does not guarantee an interview for a position.

Condition of Employment: Employment conditional on completion of a Background Information Disclosure (BID) and the results acceptable to the College. 


  • Health Insurance
  • Employee Assistance Program (EAP)
  • Vacation 
  • Dental Insurance
  • Paid Leave of Absence (PLOA)
  • Health Reimbursement Account (HRA) 
  • Vision Insurance
  • Professional Development
  • Flexible Spending Program 
  • Long Term Disability
  • Tuition Reimbursement
  • On-Site Child Care 
  • Life Insurance
  • Holidays
  • Wellness/Fitness Center 
  • Wisconsin Retirement System (WRS)

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