Lakeshore Technical College is an innovative provider of high quality technical education offering more than 70 degree programs, customized training for business and industry, continuing education for personal and professional enrichment, and basic skills education. We rely on our innovative approach to continuously improving technical education and delivering the skilled workforce employers need. Our strategic plan is driven by what we call The Hope Movement. With goals focusing on becoming a college of first choice for graduating high school seniors, all programs and credentials adding value to students and employers, and empowering our entire team to be dealers in hope, we’re excited about the path we’re taking to accomplish our goals. As dealers in hope, we believe in putting our learners’ needs at the forefront of everything we do. That drives us to continuously identify areas of opportunity to improve value for all our stakeholders, and keep our learners ahead of the curve. By partnering with local business leaders, we fine-tune our curriculum to make sure LTC graduates enter the workforce ready to do their jobs. We bring in industry experts to help build our programs, and experienced professionals to teach in our state-of-the-art classrooms and labs. Each year more than 10,000 people enroll in courses at LTC. They rely on LTC for job preparation, to earn a degree, change careers, learn as an apprentice, and to build on existing skills. They enroll because they know that LTC students find employment or career advancement when they graduate.Located on the western shore of Lake Michigan, Lakeshore Technical College is ideally positioned between two of Wisconsin’s largest lakefront communities—Manitowoc and Sheboygan – and just over an hour north of Milwaukee. Our scenic campus includes state-of-the-art facilities set among large open spaces. At LTC, we demonstrate a commitment to excellence through our focus on preparing the workforce, being responsive to community needs, and our philosophy of continuous improvement and innovation.
DIVERSITY STATEMENT:
Lakeshore Technical College is committed to its legal, social, and economic responsibilities in the areas of equal opportunity, equal education, and affirmative action. We nurture a welcoming environment where all students are empowered to pursue their academic and professional goals. We operate holistically to provide proactive academic and cultural support to minority students, foster an appreciative awareness of diversity, and promote equity and inclusion in the LTC community.
Full-time staff: 260, Part-time staff: 156, Adjunct faculty: 193, Minority degree students: 16%, Full-time degree students: 14%, Part-time degree students: 86%, Average degree student age: 25, Total student enrollment: 10,550, Annual graduates: 970
Job Title: Digital Marketing Analyst (Full-Time)
Salary Expectation: Support Staff – $24.43 per hour
Reports To: Vice President of Outreach
Location: Lakeshore Technical College – Cleveland, Wisconsin
Employment and Work Schedule: 38.75 hours per week x 52 weeks | Monday – Friday | Flexible day/evening/weekend hours based upon needs of the college
Purpose:
The Digital Marketing Analyst is responsible for developing consumer-insight driven data to advance the online interactive experience and increase engagement. Measure, analyze, and report key performance indicators across all digital properties. Garner insights from analytics, set-up integrated digital recruitment campaigns, analyze metrics, and provide/implement actionable insights to the Marketing and Recruitment teams. Provide technical support and direction for the Salesforce/TargetX CRM.