Digital Marketing Analyst

Lightburn

We Make Digital Simple.

From Fortune 500 businesses to fast-growing startups, we are proud to partner with clients across a variety of industries to build their brands, find new customers, and drive growth and profitability.

Since 1998, we have followed our guiding principle that digital transformation doesn't have to be complicated or confusing, that the most successful websites and digital marketing campaigns are borne of well-researched strategies and elegantly simple insights. Day in and day out, we work in fully integrated teams of strategists, marketers, designers, and development professionals to create digital experiences that are vibrant and thoughtful and data-driven.

When it comes to our clients, we believe our agency only succeeds when they succeed. We're dedicated to forging collaborative partnerships and fostering open and honest communication to ensure the success of everyone involved. We like to think providing service and value to our clients is our most important deliverable, and we can't wait to work on your next big thing.

https://lightburn.co

Position Details

Digital Marketing Analyst
Job
Full-time
4/21/2022
Southeast Wisconsin
Milwaukee, WI

Lightburn is seeking a talented and versatile Digital Marketing Analyst to join our growing team. In this position, you will be tasked with driving leads, revenue, and brand exposure across an array of marketing, advertising, and digital platforms & tactics. Our clients view us as true marketing partners – an extension of their own internal teams – and our success is defined by theirs.

Please note: While many members of our team are working remotely, the Lightburn office is located in Milwaukee. We are currently seeking candidates based in Southeastern Wisconsin.


In this client-facing position, you’ll get immediate exposure to the diverse set of companies we partner with – from local start-ups to nationally-recognized brands. We offer tremendous autonomy and a creative & fun working environment where your ideas for driving our clients’ success are not only welcomed but encouraged.

 

Skills, Tactics, and Experience Required:

  • 2-3 years in a digital marketing role Pay-per-click (PPC) campaign development, optimization, and analysis
  • Fundamental understanding of SEO best practices
  • Familiarity with social media advertising
  • Email marketing experience
  • Experience using Google Tag Manager
  • Familiarity with web CMS platforms like Umbraco, Kentico, and Shopify
 

Must-Haves:

  • Ability to continually alter your frame of mind to jump seamlessly between strategy, execution, and candid analysis
  • Willing & eager to learn, expand skill set, and jump into the unknown
  • Be able to effectively communicate and collaborate with technical and non-technical members of the team
  • Ability to juggle & properly prioritize tasks & projects in order to hit deadlines and meet client objectives
  • Ability to manage and stay on top of evolving media budgets on a monthly and even weekly basis
  • Willingness to take a project and run with it, at times with minimal oversight
 

Other Attributes We'd Love:

  • Agency experience
  • Data-driven & analytical by nature
  • A dedication to learning about and adopting new technology
  • Curious / plugged into digital marketing community, emerging tactics & platforms Writing & communication skills
  • Detail-oriented

 

  • Competitive salary
  • Industry-leading benefits
  • Flexible work schedule
  • Generous vacation
  • Medical insurance
  • Dental insurance 
  • 401(k)

 


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