Digital Marketing Analyst

The Sherwin-Williams Company

Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We’ll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!

Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.

The Sherwin-Williams Consumer Brands Group (CBG) offers innovative products to meet customers' paint and coating needs. It manufactures products under well-known brands such as Valspar®, HGTV HOME® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers.

This position will be based out of the Sherwin-Williams office can be based out of Chicago or Cleveland and is part of our Digital Marketing team.

Position Details

Digital Marketing Analyst
Chicago Illinois
Chicago, IL

Job Summary:

As the Digital Marketing Analyst, you will be responsible for managing digital measurement across all online channels of the Sherwin-Williams Consumer Brands Group portfolio of brands including Valspar, HGTV HOME by Sherwin-Williams, Krylon, Minwax, Cabot, Thompson’s WaterSeal and Purdy. This individual will have strong analytical skills and a curious mindset. This role is highly collaborative and will support data-driven strategies that place data at the center of our marketing decision making.

Core Responsibilities:

  • Collaborate closely with Digital Marketing Business Partners (BPs) to understand business goals and objectives. Identify KPIs, benchmarks and best practices to evaluate the effectiveness of marketing activity with a methodology that works consistently across all brands. 
  • Define requirements for tracking and tagging across digital data platforms to ensure consistency and proper measurement of data. 
  • Knowledge of email reporting and creation tools, like Marketo. Support email marketing campaigns, reporting and analytics. Supporting CBG brands development of email content and strategy. 
  • Responsible for implementations of site analytics and tagging on with a clear POV on analytics for Earned and Paid media driving traffic to these owned properties. 
  • Leads dashboard and reporting development working in tools like Google Data Studio and Tableau to present clear visual interpretations of the data, partnering with the BPs to develop actionable insights 
  • Perform QA audits to ensure web tracking tags are up to date and working as expected, including ensuring data integrity an industry best practices for data gathering and reporting.
  • Work directly with Sherwin-Williams IT to support analytics integration on Owned properties, championing proper analytics setup and implementation across legacy and new web properties. 
  • Monitor website analytics to identify patterns and optimization opportunities based on site data. 
  • Produce monthly reporting dashboards that highlight key results, user behavior and provide brands strategic recommendations for optimization and decision making. 
  • Partner with BPs and agency partners to analyze media performance such as paid social or paid search. 
  • Familiarity with UTM tracking is desired. 
  • Work with BPs and brand leads to set best practices across the CBG division for measurement strategy, reporting cadence and insights. 
  • Create ad-hoc analyses as requested by internal teams and agency partners. (site search trends, site speed performance, website KPI forecasting) 
  • Stay up to date with the digital landscape and proactively identify new analytics platforms and technologies to help evolve data collection, visualization and processes.

Job Requirements:

  • 3-5+ years’ experience in digital marketing and analytics in B2C, B2B industries, including partnering with retailers. CPG experience a plus 
  • Bachelor’s degree required. 
  • Admin expertise in Google Analytics, Google Tag Manager and Google Data Studio. Experience with other relevant analytics tools, like RegEx and Tableau and technology is a plus. Marketo and knowledge of Adobe tools also a plus. 
  • A creative problem solver with a change-for-the-better mindset to grow and hone a world-class digital marketing team. 
  • Detail oriented with excellent follow-through and a hands-on approach to directing multiple projects simultaneously. 
  • Curiosity-driven with a continuous-improvement mindset; willingly to listen and learn while also bringing ideas to optimize our digital marketing strategy, approach and processes. 
  • Excellent written and verbal communication skills, able to present complex ideas clearly. 
  • Thrives in a fast-paced work environment, keeping a positive attitude and fostering team spirit.

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