Digital Marketing & Content Coordinator

This position will provide our leadership team guidance and direction to help grow SWICKtech’s online / social presence resulting in engaging our clients not only locally, but also to a national level. The ROI of this position’s efforts will help guide the company in the execution of selling our services nationally through the most fruitful digital platform. You will be responsible for performing a wide array of digital marketing and communications functions internally for our company including:

• Social media accounts (Facebook, LinkedIn, Twitter, YouTube, Instagram) management
• Ad campaign management
• Search Engine Optimization
• Written and visual content creation and management
• Podcasts
• Blog posts
• Events
• Branding

Ideal candidates would possess the following:

• Strong mathematical and analytical skills and the ability to make data-driven decisions
• Experience with A/B and multi-variate ad copy & landing page testing
• Strong Excel, Google Analytics skills
• Monitor and align budget (revenue, spend, margin) to overall channel goals
• Develop and manage monthly reporting against KPI’s and SMART business goals across all digital efforts with the ability to provide actionable insights and recommendations to improve and optimize
• Create, maintain, and execute a social media editorial calendar that is shared internally
• Content strategy and creation including web pages, blogs, podcasts, and physical media materials
• Ensure consistency in messaging and branding across all communication efforts
• Proactively explore social media landscape and creative methods to inspire/elevate the work
• Welcome new creative challenges that require out-of-the-box solutions

• Bachelor’s degree in Marketing, English, Journalism / Mass Communications, or related field
• Superb oral and written English communication skills; ability to be creative and engaging in written communication
• Expert-Level Google Analytics & Search Console skills
• Knowledge of Rank Factors and Search Engine Algorithms
• Proficient with Word, Excel, Outlook, Basic Photoshop, Email databases, and CMS systems
• Conceptual thinking, thirst for knowledge and a passion for creative storytelling
• Preferred experience creating and editing short videos and / or podcasts
• Demonstrate a high level of independent judgment and initiative; self-starter
• Industry knowledge related to Information Technology (not required but is a bonus!)

SWICKtech offers a competitive healthcare, dental, and vision package, 401(k) employer match, Paid Time Off, a monthly Technology Reimbursement, Fitness Reimbursement, and an expanding wellness program. We enjoy complimentary, nutritious snacks and beverages, flexible scheduling, company events with our families, and some of our team take our annual ping pong tournament very seriously!