Digital Marketing and Membership Specialist

John Michael Kohler Arts Center

A nationally acclaimed visual and performing arts complex in downtown Sheboygan, the John Michael Kohler Arts Center is devoted to innovative explorations in contemporary art. Central to its mission is promoting an understanding and appreciation of the work of self-taught and contemporary artists through original exhibitions, commissioned works of art, performing arts programming, community arts initiatives, and publications. The Arts Center’s collections focus primarily on works by environment builders, self-taught and folk artists, and works created in the Arts/Industry residency program. The 100,000-square-foot Arts Center comprises ten galleries, a flexible performance space, studio-classrooms, meeting spaces, SHOP, and CAFE. In 2021, The Arts Center opened the Art Preserve building which is the first space of its kind for the presentation of a permanent collection specifically focused on artist-built environments. The Arts Center also has an adjunct site: ARTspace, an exhibition space and shop in The Shops at Woodlake in Kohler Village.

Position Details

Digital Marketing and Membership Specialist
Northeast Wisconsin
Sheboygan, WI

Are you a passionate, organized, and detail-oriented individual with an interest in Marketing, Social Media, and database management?

We are looking for a Digital Marketing & Membership Specialist, responsible for crafting and sharing meaningful and engaging digital content through thoughtful and strategic planning, coordination, execution, and evaluation of the Arts Center’s digital marketing platforms. This will include posting/promoting various social media channels, Google Adword Management, SEO & SEM Management, banner ad execution and follow-up, online reputation management and maintenance, and reporting key performance indicators.

The Digital Marketing & Membership Specialist will also be responsible for all aspects of membership, from serving as the first point of contact for membership-related questions, to supporting member events, to recruiting new Friend and Explorer level members. The role will also be responsible for maintaining records, tracking figures, and coordinating with the accounting department regarding the payment and processing of member and contributing member revenue.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed below. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

  1. Craft/write/develop all messaging and content shared on digital platforms in accordance with JMKAC brand and Chicago Manual of Style guides. 
  2. Attend departmental meetings in-person and online to develop content. 
  3. Respond to all questions, information requests, and complaints regarding membership and process membership applications, renewals, and resignations. 
  4. Develop and implement strategies to recruit new and retain existing Friend and Explorer level members. 
  5. Lead the development and execution of organization-wide digital marketing strategy and seasonal campaigns including content creation, planning, and scheduling, of all JMKAC digital marketing platforms (social, Google Adwords, web optimization, geocaching, retargeting, video marketing, etc.) to increase engagement, visibility, and local/national awareness of the Arts Center programming. 
  6. Maintain and update membership records and collect data, track statistics, and prepare membership reports. 
  7. Attend JMKAC events (days, nights, weekends) to photograph and write content for social media channels, as well as steward existing and cultivating/soliciting prospective members. 
  8. Monitor platforms for analytics and reputation management including Google, BING, Travel Pages, Next Door, and Social Media platforms. 
  9. Research and learn industry best practices to keep digital platforms relevant and effective. Assist with all aspects of direct member communication activities and partner in the development and distribution of membership marketing/solicitation materials. 
  10. Perform other administrative duties as assigned.  

Knowledge, Skills & Abilities:

  • Excellent listening, verbal and written communication skills; editing skills a plus
  • Analytical and results oriented 
  • Manage multiple tasks with ability to reset priorities 
  • Detail oriented 
  • Strong time management and organizational skills. 
  • Excellent customer service skills. 
  • Ability to think creatively, take initiative, and accept feedback 
  • Teamwork 
  • Maintain confidentiality. 
  • Excellent organization with the ability to keep track of events and campaigns
  • Bachelor’s and/or Associates degree in communication, social media, journalism, public relations, marketing, or liberal arts preferred. 
  • 2 years of progressive experience with digital content writing and development, working in the digital marketing/social media space; and designing/editing for web-based media; fundraising, member management, sales, recruitment, or customer service. 
  • Advanced to intermediate proficiency in the following: MS Office 360, Hootsuite, web-based customer relationship management software (Salesforce, Blackbaud, etc.), Adobe Creative Suite, email marketing platform/s, Google Analytics, social media analytic areas, CRM platform/s, and basic HTML a plus but not necessary. 
  • 1 year photography and/or digital photography experience is a plus. 
  • Prior arts organization experience a plus.  

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee will intermittently sit; use hands to finger, handle, or touch objects; and talk or hear. The employee will also intermittently stand, walk, climb or balance, and smell to complete this job. The employee should be able to lift and/or move up to 20 pounds. Specific vision abilities when performing this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus. Able to read and interpret documents, write routine correspondence, speak effectively with others. Able to add, subtract, multiply and divide using whole numbers.

Able to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Able to deal with problems involving few concrete variables in standard situations. Work Environments: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position is office/art gallery based and noise level usually moderate. May occasionally work inside or outside at events where noise level could be moderate to loud. Hours of work include daytime and some evening hours Monday – Friday, occasionally working evenings and weekends.

To promote a safe and healthy work environment all employees working in our facilities are required to be fully Covid-19 vaccinated. Requests for reasonable accommodation will be considered on a case-by-case basis, in accordance with applicable law.

  • Health, Dental, and Vision Insurance
  • Short-Term and Long-Term Disability
  • Life Insurance
  • Paid Holidays 
  • Critical Illness and Accident Insurance 
  • Substantial Paid Time Off 
  • Staff In-Service 
  • Free JMKAC Membership 
  • Free and Discounted Tickets to Events and Performances 
  • Curator-Led Exhibition Tours 
  • CAFE and SHOP Discounts 
  • Employee Assistance Program 
  • Free or Discounted Admission to Other Cultural Institutions Around the US

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