COMPANY OVERVIEW:
Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry.
MISSION STATEMENT:
At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY:
Cresco Labs is seeking a Digital Marketing & Social Media Manager to join our corporate brand Marketing team in Chicago, IL. In this role, the Digital Marketing & Social Media Manager will develope and execute cross-channel digital, web and social marketing strategies for Cresco Labs and our House of Brands. You will be responsible for ideation, development and deployment of content across owned digital and social media channels that align with our brand standards and guidelines. You will work with cross-functional partners across events, retail, human resources, public relations and many more to deliver content and campaigns in alignment with overall business goals. You will also be required to collect and review digital & social media data to develop more effective campaigns. This position will report to the Director of Digital Marketing and Social Media overseeing all digital and social media owned channels for brands & retail.