Digital Marketing & Social Media Specialist

Forefront Dermatology

All of our team members play an important part in helping us build something great. Together, we’ve created an organization that you can be proud to be part of.

Whether your role involves working with patients or providing support services for our many locations across the country, your contribution enables our mission to provide compassionate, advanced care for our patients.

If you are ready to make an impact every day, and thrive in a fast-paced environment, then a role at Forefront may be the perfect fit for you.

Position Details

Digital Marketing & Social Media Specialist
Northeast Wisconsin
Manitowoc, WI

Come join our team! We have an immediate need for a Digital Marketing & Social Media Specialist in our Manitowoc Headquarters! If you are ready to make an impact every day, and thrive in a fast-paced environment, then a career at Forefront may be the perfect fit for you!


The Digital Marketing & Social Media Specialist is responsible for supporting the planning, development, and execution of digital marketing and social media strategies and tactics.

Essential Functions:

  • Develop and implement a multi-channel digital marketing strategy to support the growth our physician group and individual practice locations: E-Mail marketing, SEO & SEM strategies and tactics, Social media strategies, including content creation, across an array of social platforms, Reputation Management, Reporting of digital performance metrics to leadership 
  • Manage and create advertising for the digital marketplaces including Google Ads, Facebook, Instagram, LinkedIn, Pinterest 
  • Develop written communication (email newsletters, social media calendars, blog articles, web copy, display copy, etc.) 
  • Use analytics data to guide conversion rate optimization for ads, landing pages, website pages, email campaigns, etc. 
  • Identify opportunities for improving the quality of creative assets used in the campaign including ad creation and keywords used in online ads 
  • Stay current on SEM/SEO and reputation management best practices by collaborating with industry partners 
  • Identify, evaluate, implement, and manage marketing automation platform such as Salesforce marketing cloud, Hubspot, Marketo 
  • Partner with leadership and physicians to monitor non-favorable social media activity and respond appropriately 
  • Manage day-to-day social activities and tools


  • Four year Bachelor’s degree in marketing, journalism, advertising, and/or communications

Knowledge, Skills & Experience:

  • 3+ years’ experience in managing digital marketing initiatives including lead generation, email marketing, search engine optimization, pay-per-click, search engine marketing and social media, preferably with a healthcare or consumer industry focus 
  • Creative thinker and ability to design initiatives in order to stay ahead of the curve in the digital space 
  • Demonstrable experience and understanding of content management, campaign measurement, SEO/SEM, Google AdWords, Google Analytics, WordPress, web design/HTML, Social Media platforms, MailChimp, Salesforce, Project Management tools 
  • Strong analytical and project management skills 
  • Exceptional written, verbal & editing skills 
  • Graphic/video production skills a plus 
  • Proficient in software solutions – Excel, PowerPoint, Adobe Creative Suite, Sprout Social, Google Analytics, Google Data Studio 
  • Can traverse any digital marketing platform effectively

Here are just a few things we offer:

  • Access to health, dental, and vision insurance 
  • Eligible for PTO and Holiday pay 
  • Company paid life insurance and long term disability (full-time only) 
  • Access to voluntary short term disability insurance (full-time only) 
  • Access to additional life insurance 
  • 401K with employer contribution 
  • Profit sharing 
  • Employee discounts 
  • And much more!

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