Digital Marketing & Social Media Specialist

Come join our team! We have an immediate need for a Digital Marketing & Social Media Specialist in our Manitowoc Headquarters! If you are ready to make an impact every day, and thrive in a fast-paced environment, then a career at Forefront may be the perfect fit for you!

Summary:

The Digital Marketing & Social Media Specialist is responsible for supporting the planning, development, and execution of digital marketing and social media strategies and tactics.

Essential Functions:

• Develop and implement a multi-channel digital marketing strategy to support the growth our physician group and individual practice locations: E-Mail marketing, SEO & SEM strategies and tactics, Social media strategies, including content creation, across an array of social platforms, Reputation Management, Reporting of digital performance metrics to leadership 
• Manage and create advertising for the digital marketplaces including Google Ads, Facebook, Instagram, LinkedIn, Pinterest 
• Develop written communication (email newsletters, social media calendars, blog articles, web copy, display copy, etc.) 
• Use analytics data to guide conversion rate optimization for ads, landing pages, website pages, email campaigns, etc. 
• Identify opportunities for improving the quality of creative assets used in the campaign including ad creation and keywords used in online ads 
• Stay current on SEM/SEO and reputation management best practices by collaborating with industry partners 
• Identify, evaluate, implement, and manage marketing automation platform such as Salesforce marketing cloud, Hubspot, Marketo 
• Partner with leadership and physicians to monitor non-favorable social media activity and respond appropriately 
• Manage day-to-day social activities and tools

Education:

• Four year Bachelor’s degree in marketing, journalism, advertising, and/or communications

Knowledge, Skills & Experience:

• 3+ years’ experience in managing digital marketing initiatives including lead generation, email marketing, search engine optimization, pay-per-click, search engine marketing and social media, preferably with a healthcare or consumer industry focus 
• Creative thinker and ability to design initiatives in order to stay ahead of the curve in the digital space 
• Demonstrable experience and understanding of content management, campaign measurement, SEO/SEM, Google AdWords, Google Analytics, WordPress, web design/HTML, Social Media platforms, MailChimp, Salesforce, Project Management tools 
• Strong analytical and project management skills 
• Exceptional written, verbal & editing skills 
• Graphic/video production skills a plus 
• Proficient in software solutions – Excel, PowerPoint, Adobe Creative Suite, Sprout Social, Google Analytics, Google Data Studio 
• Can traverse any digital marketing platform effectively

Here are just a few things we offer:

• Access to health, dental, and vision insurance 
• Eligible for PTO and Holiday pay 
• Company paid life insurance and long term disability (full-time only) 
• Access to voluntary short term disability insurance (full-time only) 
• Access to additional life insurance 
• 401K with employer contribution 
• Profit sharing 
• Employee discounts 
• And much more!