Digital Marketing Associate

Goodman Theatre

Mission Statement:

Goodman Theatre, Chicago’s oldest and largest not-for-profit theater, has won international renown for the quality of productions, the depth and diversity of artistic leadership, and the excellence of its many community and educational programs. Under the guidance of Artistic Director Robert Falls and Executive Director Roche Schulfer, the Goodman is committed to producing both classic and contemporary works, giving full voice to a wide range of artists and visions. Central to that mission is the Goodman Artistic Collective, a diverse group of outstanding theater artists whose distinctive visions have given the Goodman an artistic identity of uncommon richness and variety. By dedicating itself to three guiding principles—quality, diversity and community—Goodman Theatre seeks to be the premier cultural organization in Chicago, providing productions and programs that make an essential contribution to the quality of life in our city.

https://www.goodmantheatre.org

Position Details

Digital Marketing Associate
Job
Full-time
7/5/2019
Chicago Illinois
Chicago, IL

Reports To: Director of Digital Strategy

Position Summary:

The Digital Marketing Associate works directly with the Director of Digital Strategy to maintain, strategize and analyze the Goodman’s digital presence. Main responsibilities including creating and deploying email blasts, updating the Goodman’s website and social media outlets, assisting with digital advertising and creating compelling content to market and promote Goodman’s mission, productions and events.

Position Responsibilities:

  • Email Marketing – Write copy, build and deploy HTML emails on behalf of the Goodman using our database-integrated email marketing service WordFly (similar programs include Constant Contact, Emma, MailChimp, Prospect2), maintain the Goodman’s institutional email calendar and coordinate the marketing department’s email schedule
  • Web Editing and Maintenance - Assist with the editing and maintenance of GoodmanTheatre.org, work within the CMS (content management system) to keep web copy current and accurate, train additional staff on how to use the CMS tools as needed, analyze and report on data from Google Analytics to monitor digital marketing efforts
  • Digital Advertising – Build and monitor the Goodman’s Google AdWords program, provide support in the creation, publishing and analysis of Goodman’s Facebook, Instagram and Google Display advertising
  • Content Writing & Editing - Assist with the creation of engaging web and social media content, write and edit articles and behind-the-scenes previews as assigned by the Director of Digital Strategy, work with the Goodman Marketing Team to brainstorm content-based marketing ideas to promote productions.

Experience & Qualifications:

  • 1-3 years of professional experience, experience working as a community manager on social media platforms required 
  • Extensive background in writing and editing required 
  • Bachelor’s Degree required 
  • Must have a Bachelor’s Degree 
  • Excellent writing and editing skills required 
  • Intermediate knowledge of HTML, Photoshop and graphic design required 
  • Understanding of Google Analytics and Google Adwords required 
  • Familiarity with Tessitura (or other CRM database) is a plus 
  • Self-starter and ability to work in fast moving environment necessary 
  • Must be creative, flexible, open-minded, enjoy working as part of a team and experimenting with ideas

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