Digital Marketing Automation Specialist

McDill Design

McDill is Milwaukee’s most versatile branding, digital and design agency located in the heart of downtown. We are branding leaders, omni-channel marketing gurus, digital wizards and packaging masters. For 40+ years, local, national and global clients have relied on us for our unique, effective solutions and strategies.

Position Details

Digital Marketing Automation Specialist
Southeast Wisconsin
Milwaukee, WI

McDill is seeking a curious, highly-motivated Digital Marketing Automation Specialist who has a passion for the constantly changing world of digital marketing and social media. This individual will be responsible for executing and trouble-shooting strategic omni-channel digital marketing programs through various web applications for the company and our clients. The ideal candidate will have strong communication, technology and problem-solving skills.


  • Create, build and maintain digital marketing campaign landing pages and email templates in content management systems such as WordPress, Sitecore SXA, Sharepoint, Pardot, Mailchimp, Marketo, etc, and create new campaign assets, as needed.
  • Maintain client web properties in WordPress, Sitecore, Marketo and Pardot.
  • Build custom HTML email and web properties.
  • Work closely with account executives and design teams to ensure pages and content are optimized for UX and SEO best practices.
  • Prepare metrics reports for digital marketing campaigns which include data collection, interpreting data to draw actionable insights, and recommendations for future/ongoing campaigns.
  • Consistently monitor digital trends and best practices for content and design for web, social media and lead generation.
  • Annual certification/training in current, new, and emerging web platforms.


  • Degree in Visual Communications and Computer Graphics, Web and Digital Media Design, or similar, with 1-3 years of agency experience preferred.
  • Strong Understanding of HTML5, CSS, PHP, WordPress, Sitecore SXA, Sharepoint, Pardot and Mailchimp
  • Excellent organizational and time management skills to manage multiple projects and prioritize tasks.
  • Strong attention to detail and comfortable working in small teams.
  • Confident, driven and motivated, and places a high value on producing quality work.
  • Ability to work in a fast-paced, deadline driven environment.
  • Comfortable working directly with clients and translating their needs/requests into action.

We offer a competitive compensation plan and benefits, including health, dental, section 125 plan, 401k, vacation and paid holidays.

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