Digital Marketing Communications Manager

UW E-Business Consortium/Univ of Wisconsin-Madison

The UW E-Business Consortium (UWEBC) is a university-industry partnership that was founded in December 1998 to provide companies a trusted, non-commercial environment to learn about business best practices and emerging technologies, and interact collaboratively with each other to share their companies’ experiences and lessons learned. More than 65 leading companies (primarily headquartered in Wisconsin) are members of UWEBC. This represents a very powerful knowledge-network – The UWEBC allows executives and senior managers to tap into the collective wisdom and experiences of this diverse group of companies to help them make informed decisions, mitigate risk and maximize success with the initiatives that they are leading in their own companies. The UWEBC is a unique organization and has gained wide recognition – This initiative has been formally identified as a strategic campus priority by the UW-Madison administration; It has also been recognized individually by Governors Thompson, McCallum and Doyle as a model for how university-industry collaboration can help Wisconsin businesses become more competitive. UWEBC is highly successful and respected, and has continued to grow and thrive even during the recent economic downturn.

http://www.uwebc.org

Position Details

Digital Marketing Communications Manager
Job
Full-time
Office/WFH
100% remote
6/30/2012
Southwest Wisconsin
Madison, WI

The position will be responsible for developing and executing the marketing and communications strategy (thru Website, e-mail and other digital media) for UW E-Business Consortium, a highly-successful organization with 65 world-class member companies.

This position is with the UW E-Business Consortium (www.uwebc.org), a multidisciplinary unit and highly successful university-industry partnership that has involvement from over 65 leading Wisconsin companies, and UW faculty, professional staff, and students from across campus. Primary responsibilities of UWEBC's Digital Marketing Communications Manager include:

  1. Develop and execute an effective marketing and communications strategy and associated tactics (especially through digital media) targeted at diverse audiences.
  2. Content development and writing for all marketing and communication pieces to support UWEBC's efforts in member recruitment, member engagement, member retention, and service delivery.
  3. Graphics design, editing, layout, and production of all marketing and communication pieces (e.g., newsletters, program brochures, and posters) and other publications (e.g., reports, meeting handouts and educational materials) of UWEBC, in printed form and/or in electronic form for dissemination via e-mail and the UWEBC website.
  4. Support the planning and execution of UWEBC annual conference, e.g., by developing and implementing a comprehensive digital marketing communications plan, recruitment of conference sponsors, creation of conference handouts, etc.
  • Bachelor's degree required, preferably in journalism, English, communications, marketing or related field.
  • Familiarity with digital marketing principles, practices and platforms is required.
  • Minimum of two years of relevant professional experience in marketing communications is required.
  • Must be proficient in the use of website design, desktop publishing and graphic design software (e.g., Dreamweaver or MS Expression Web, Photoshop, InDesign or Publisher), preferably on Windows platform.
  • Must be experienced with HTML and CSS.
  • Must have excellent writing, proofreading, graphic design and layout skills, and a strong desire to learn and develop new skills.
  • Demonstrated ability to develop and implement strategic and effective marketing communications plans, campaigns and tactics, especially through digital media (website, e-mail, and social media). Experience with event planning and promotion is desired.
  • Must demonstrate initiative and an ability to work independently as well as in groups.
  • Must have strong organizational, multi-tasking and interpersonal skills, and be thorough and accurate.

Minimum $50,000 annual (12 months) depending on qualifications. This is a renewable appointment. The University of Wisconsin-Madison offers an excellent benefits package.

For additional details, visit http://www.ohr.wisc.edu/pvl/pv_073917.html.


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