Digital Marketing Coordinator

Boys & Girls Clubs of the Twin Cities

THE MISSION:

Boys & Girls Clubs of the Twin Cities’ (BGCTC) mission is to enable all young people, especially those who need it most, to reach their full potential as productive, caring, responsible citizens. Our vision is to provide a high-quality Club experience that assures success is within reach of every young person who enters our doors, with all members on track to graduate from high school with a plan for the future, demonstrating good character and citizenship, and living a healthy lifestyle.

BGCTC has a proven history of working in Twin Cities communities to keep kids and teens engaged with out-of-school-time academic, life skills, and career-focused programming. We have invested in a transformational and inclusive program model that supports essential skill building and academic achievement from kindergarten through post-secondary. With a mission that includes ‘all young people reaching their full potential’, we must address the structural inequities in education, health, and government that continue to perpetuate opportunity gaps. With a firm belief in the strength of personal responsibility, we challenge and empower young people to engage in their future by setting goals and investing in themselves and their community. BGCTC currently operates 12 Clubs meeting community needs in Twin Cities neighborhoods, as well as an environmental learning center, Voyageur, located in Mound, Minnesota. BGCTC programs are offered free of charge for K-12 youth after school and during extended daytime hours over the summer, Monday-Friday.

https://boysandgirls.org/

Position Details

Digital Marketing Coordinator
Job
Full-time
Office/WFH
100% remote
11/22/2023
Twin Cities Metro
Saint Paul, MN

THE OPPORTUNITY:

The Digital Marketing Coordinator position plays a critical role on the BGCTC Development & Communications team. This position is responsible for maintaining a consistent organizational identity across BGCTC digital, social, and print channels. The Digital Marketing Coordinator will manage all aspects of digital strategy, marketing, and key messaging, in addition to supporting the Communications team with brand awareness strategies and the Development team with fundraising initiatives.

KEY ROLES (Essential Job Functions):

  • Full alignment with the BGCTC mission and culture principles. 
  • Oversee a comprehensive digital fundraising strategy, including quarterly e-newsletters, e-blasts, social media, online fundraising, and video - to build an engaged online community of donors. 
  • Work closely with the Communications team to co-create engaging website, e-news, and blog content that aligns with our brand. 
  • Develop original and engaging text, image, and video content to promote the BGCTC brand. 
  • Maintain and further develop the BGCTC website (boysandgirls.org). 
  • Monitor web traffic and SEO and develop new ways to interact with current audiences and attract prospective audiences. 
  • Maintain a social media editorial calendar and posting schedule, considering audience engagement and web traffic. 
  • Manage BGCTC’s online presence in social networking sites. 
  • Train BGCTC staff to integrate and maintain a cohesive social media strategy in an appropriate and beneficial way. 
  • Design high-quality print materials, including (but not limited to) quarterly organizational updates, program documents, event invitations and materials, and Annual Impact Reports 
  • Produce and ensure materials are of the highest standards of editorial quality, relevance, readability, accuracy, and BGCTC brand standards. 
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI). 
  • Provide regular social media reports (i.e., weekly, monthly, quarterly, campaign start to end) to track progress and growth, data, and stats. 
  • Research and stay abreast of digital fundraising best practices, third-party programs, and professional development opportunities. 
  • Assist with the coordination and execution of BGCTC events as needed. 
  • Perform other duties as assigned.

SKILLS, KNOWLEDGE AND ABILITIIES REQUIRED:

  • Bachelor’s degree and/or a minimum of 2-3 years’ experience in marketing, communications, new media, or related field. 
  • Minimum 2-3 years’ experience in developing online strategies across social media, digital marketing and/or PR, buzz building, and digital outreach, or equivalent combination of education and experience demonstrating proficiency in the required functions. 
  • Demonstrated experience with social platforms such as LinkedIn, Facebook, Twitter, Instagram, and YouTube; possess intermediate to advanced skill level with WordPress application and functionality. 
  • Have in-depth knowledge of SEO, keyword research, social media dashboard tools and analytics; and possess the ability to create cutting-edge digital marketing content. 
  • Experience in working with diverse communities and staff; ability to establish and maintain effective relationships with management, staff, and stakeholders. 
  • Ability to work well under pressure, prioritize, and work on multiple projects, work independently as well as part of a team, and possess maturity in attitude and judgment. 
  • Strong organizational and communications skills. 
  • Must be proficientin all Microsoft Office applications and experienced with Adobe Creative Suite, OLX Raiser’s Edge/Blackbaud, Canva, and/or other design software. 
  • Occasional travel around the metro area with use of personal vehicles and a willingness to occasionally work outside of traditional hours is required. 
  • Event planning experience a plus. 
  • Knowledge of greater Twin Cities’ philanthropic community is helpful.

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