Digital Marketing Coordinator

GENERAL PURPOSE:

LegrandAV has an exciting opportunity for a Marketing Coordinator – Digital, to join the LegrandAV CX Team. The successful candidate supports the Digital Marketing efforts on LegrandAV.com by executing a variety of tasks in the website content management system, currently Sitecore. This person builds product detail pages, audits product content, recommends content optimizations according to SEO best practices, tracks product page performance, and handles general digital marketing activities. The person in this role will use a variety of technology tools daily which could include: Excel, Sitecore, SEMRush, Google Analytics4, Microsoft Teams, and others. This position reports into Eden Prairie, MN.

DUTIES AND ACCOUNTABILITIES:

• Execute day-to-day Sitecore activities such as building and maintaining product pages, on-page SEO, technical SEO, and content updates 
• Ensure all digital content is consistent with brand guidelines and meets or exceeds customer needs 
• Coordinate with cross-functional teams to ensure project deadlines are met 
• Use Excel and product import/export tools to build and maintain product detail pages 
• Work with Product Marketing teams on product launches and discontinuations on Legrandav.com
• Maintain clean product data on Legrandav.com 
• Use reporting tools to evaluate product page performance and offers insights 
• Work with the content optimization team and digital specialists on projects as needed 
• Assist in gathering empathy for projects as needed 
• Work with Central Marketing on product content initiatives and projects as needed

Essential Knowledge, Skills and Abilities Required:

• Understands the concepts of digital marketing, content creation, brand, customer targeting, and customer experience 
• Highly organized and detail-oriented 
• Adaptive to working in a fast-paced, dynamic environment 
• Has a desire to understand the customer journey and digital touchpoints 
• Wants to get better and grow in their digital marketing acumen 
• Has a general understanding of website analytics and data analysis

Minimum Education and Experience Required:

• Bachelor’s degree in Marketing, Mass Communication, or related field 
• Minimum 1 year experience in marketing, digital experience, communications, data quality or similar; or a combination of relevant education and experience.

Preferred Qualifications:

• Experience with basic HTML, Sitecore, and Google Analytics 
• Hands-on experience with key digital media disciplines/tools, such as brand websites, product pages, and content creation 
• Basic understanding of search engine optimization 
• Confident in basic Excel functionality 
• Understands the importance of measuring performance 
• Is curious and willing to take new approaches 
• Time and project management skills with the ability set and shift priorities 
• Excellent communication and presentation skills

If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply!

Legrand is an equal employment opportunity employer.