Digital Marketing Designer

THE OPPORTUNITY:

The Digital Marketing Designer is responsible for designing and creating high-quality content for email marketing campaigns, including automated, transactional, promotional, and behavioral emails, as well as compelling graphics for use in a variety of opportunities, including but not limited to web banners, social media posts, web site updates, collateral and manuals. A main focus of the position is designing and creating automated campaigns in Salesforce, so experience with automated campaign execution in a CRM is preferred. Product marketing experience in a manufacturing environment is a plus.

RESPONSIBILITIES:

• Create and manage email marketing assets, including automated, promotional, and behavioral emails, while adhering to brand guidelines and business needs. 
• Familiarity with utilizing Salesforce or similar CRM to set up automated campaigns 
• Create product content that sells the benefits of Server Products 
• Support copywriting needs with writing content as needed, and understand best practices for digital organic and paid communications 
• Manage multiple projects within design specifications and budget restrictions 
• Collaborate with the marketing team to plan detailed campaign deployments, incorporating variations for A/B testing to optimize performance 
• Collaborate with marketing team with broader marketing campaigns and projects, contributing to the overall digital strategy 
• Create and update manuals, quick start guides, sell sheets, spec sheets, parts breakdowns, and other various communications 
• Coordinate with the agency of record on social and digital marketing communications 
• Execute website updates 
• Assist internal teams with various content development / creative needs

QUALIFICATIONS AND REQUIREMENTS:

• Bachelor's degree in graphic design, marketing, or related field preferred with at least 3 years of experience. 
• Excellent written and verbal communication skills 
• High proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign; video editing skills a plus but not required 
• Experience with web design principles, website platforms, and basic knowledge of HTML/CSS 
• Proficient in Microsoft Office 
• Social media post development familiarity – creation and posting within platforms 
• Strong planning and organizational skills - excellent time management and multi-tasking skills; is highly agile, can manage multiple priorities and complex tasks on multiple tracks 
• Sense of urgency towards completing assigned tasks on time 
• Knowledge of B2B marketing best practices desired

BENEFITS:

• Five (5) weeks PTO 
• Nine (9) Paid Holiday 
• Three (3) days Paid to Volunteer 
• Robust 401(k) with up to 6.0% Company Contribution/Match 
• Exceptional health care benefits