Digital Marketing Director

Millennium Trust Company

MILLENNIUM TRUST COMPANY is a rapidly-growing, leading financial services company offering specialized retirement and institutional services. Whether clients are managing corporate retirement assets, running a business or wanting choice beyond traditional asset options, we provide flexible and digital solutions to support our clients’ success. Ultimately, we aim to educate and increase access to investments to help our clients on their journey to retirement readiness, but do not provide investment advice.

Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture. We have been recognized for our tremendous growth on lists, such as Crain’s Fast 50 and Inc. 5000, and have also been recognized for our positive workplace culture on the 2019 Best Places to Work in Illinois list, as well as the 2019 Model Workplace Award and 2018 Champion for Young Professionals Award from the Greater Oak Brook Chamber of Commerce. Millennium Trust employees live out the values of Do Right, Excel, Collaborate, Innovate and Celebrate and deliver the brand promise of going “Above and Beyond,” so each client experiences the highest level of service.

We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that encourages career development, Millennium Trust is the place for you!

Position Details

Digital Marketing Director
Northern Illinois
Oak Brook, IL


The Digital Marketing Director will play a pivotal role in developing and expandingMillennium’s online presence, increasing brand recognition, driving lead generation,and improving client satisfaction. The incumbent will lead the marketing team’s effortsto engage our target markets, acquire new relationships and expand our relationshipsthrough various digital channels. This role will also oversee both our public and privatewebsites. Reporting to the SVP, Director of Marketing, the Digital Marketing Directorwill work closely with Sales, Client Service, Technology, outside vendors, and othermarketing channels and will have high visibility to the Executive Leadership Team.


Lead the design and development of the company’s digital marketing strategy and web-based platforms including both public website and private client portals

Devise digital strategies to increase client acquisition efforts by driving online traffic:

  • inbound - SEM, SEO, paid search, and social media strategies
  • outbound - automated email campaign and landing page optimizations

Ensure websites provide a seamless user experience, while improving design, usability, and content

Influence the client experience, especially how it translates digitally

Lead and manage client acquisition journeys and recommend and drive digital marketing strategies based on reaching target markets

Manage online brand and product campaigns to raise brand awareness, while utilizing marketing automation, CMS, CRM and other digital tools

Utilize suite of digital tools to implement and manage new and ongoing digital marketing campaigns

Lead (and collaborate to build), manage, maintain, and optimize digital marketing and paid media strategies vs. cost of acquisition vs lifetime value models

Work closely with Sales and Client Service teams to understand client journeys and to make recommendations for increasing lead generation, conversion rates and improving efficiency

Prepare performance summaries for all digital channels and integrated marketing campaigns, including variance analysis to key benchmarks.

Capture KPIs, highlighting business trends and informing management opportunities for the company

Utilize strong analytical skills and data driven research to evaluate end-to-end client experience across multiple channels and client touch points including digital marketing campaigns, and social media programs to inform future initiatives.

Manage digital marketing team to create digital marketing items such as videos, demos, emails and landing pages with strict adherence to our brand standards

Collaborate with the Marketing, Product and Communications teams to maximize marketing efforts across digital channels.

Collaborate with Technology and other departments across the organization, as well as with agencies and other external vendors.

Research competitors, industry, and other web sites and recommend updates/changes to remain competitive

Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Provide regularly reporting to Marketing and business teams to continually test and refine results

Keep up-to-date knowledge of current web and social media trends, as well as business-to-business and business-to-consumer marketing trends

Drive and manage the internal approval process, including cross-functional approvals, such as Sales, Client Service and Legal when required

Other duties as assigned


  • Bachelor's Degree in Marketing, Communications or related field 
  • 10+ years of applicable experience 
  • 3 - 5 years of leadership experience 
  • Highly creative with experience in building websites, integrated marketing campaigns, social media programs and other digital marketing assets 
  • Intermediate to Advanced skills in the latest version of Drupal CMS, Hootsuite, Marketing Automation (Act-On) as primary tools 
  • Experience building a complete digital marketing program with various digital marketing tools for video, content and lead generation reporting 
  • Solid knowledge of website analytics tools (e.g., Google Analytics) 
  • Demonstrated success in managing projects and programs that support business objectives from concept through execution 
  • Ability to proactively analyze, problem-solve and make quick sound decisions 
  • Advanced proficiency with MS office applications including Word, Excel and PowerPoint 
  • Familiarity with Adobe Creative Suite, SharePoint 
  • Must be self-motivated, highly organized and able to manage projects with minimal direction 
  • Team player, has creative energy, shares thoughts and ideas and possesses a positive attitude

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