Digital Marketing Director

Wisconsin Economic Development Corporation

The Wisconsin Economic Development Corporation (WEDC) is committed to creating and maintaining a business climate that allows you to maximize your potential. Working with more than 600 statewide partners, including regional economic development organizations, academic institutions and industry groups, we’re enhancing our communities, supporting business development, advancing industry innovation, tapping global markets and developing a talented workforce to help Wisconsin realize its full economic potential.

Position Details

Digital Marketing Director
Southwest Wisconsin
Madison, WI

The Digital Marketing Director is responsible for visioning, planning, creating and directing digital marketing programs that achieve WEDC organizational and marketing goals through the full spectrum of digital marketing techniques. The director provides supervision and mentorship to digital marketing team members to ensure they have the knowledge and skills, tools and support to succeed in their roles, and serves as a strategic leader to help enhance WEDC’s marketing initiatives.

Position Title: Digital Marketing Director

Department: Marketing and Brand Strategy

Reports to: Vice President of Marketing and Brand Strategy

Position(s) Supervised: Digital Content Marketing Manager, Digital Channel Marketing Manager FLSA

FLSA Status: Exempt 


The Digital Marketing Director will spend a majority of his/her time in these activities:

Devise digital marketing plans in order to drive desired results that support WEDC organizational and marketing objectives.

Drive successful execution of WEDC’s digital marketing activities including:

  • Improve, manage and maintain WEDC websites. Oversee execution of WEDC’s online advertising campaigns, including search, programmatic, and retargeting.
  • Drive social media engagement and content distribution plans aligned with WEDC marketing goals. Create, launch and optimize email marketing campaigns and marketing automation programs.
  • Oversee creation and sharing of digital marketing assets for WEDC staff and partner use. Stay abreast of industry best practices and identify those that can enhance WEDC’s digital marketing programs.
  • Establish quantified goals and measure and track the effectiveness of WEDC digital marketing efforts using existing tools, and identify, evaluate and recommend new tools and approaches for tracking and measuring the effectiveness of WEDC digital communications.
  • Supervise two staff positions in achieving all digital marketing team goals, and ensure that staff members have the support, skills, development and direction to optimally perform assigned tasks.
  • Collaborate with marketing agency partners to ensure close coordination of WEDC digital marketing programs and activities with agency-driven campaigns.
  • Review and evaluate all technologies currently purchased or licensed by WEDC to operate its digital marketing program; recommend and negotiate changes as necessary.
  • Serve a leader and advocate for the Marketing Division inside and outside of the WEDC organization. Contribute strategic insight and perspective to WEDC’s overall marketing planning and drive digital marketing innovation to enhance WEDC marketing goals.
  • Serve as an advocate for creative excellence in all marketing activities. Other duties as assigned.

Education and Experience:

  • Bachelor’s degree or higher with a major in marketing, business or relevant field.
  • Minimum of 10 years of professional agency or client-side marketing experience. Deep knowledge of digital marketing practices, with proven experience leading digital transformation for business-to-business brands.
  • Experience in the use of digital marketing tools.
  • Skills and Talents: Strong understanding of digital marketing best practices, and awareness of evolving trends. Strong team leadership and supervisory capabilities. 
  • Excellent interpersonal and presentation skills, with comfort providing counsel to senior executives Strong intellectual curiosity and high attention to detail.
  • Comfortable in a high-volume production environment. Ability to employ best practices in grammar, messaging, writing and style. Ability to work independently. Ability to work cooperatively with all departments. Ability to manage multiple priorities.

Other Requirements:

State-wide travel will occur on an occasional basis, less than 20% of the time. Travel is anticipated to include day and overnight travel. Based on the responsibilities of this position, this position may need to lift and/or move up to 10 pounds.

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