Digital Marketing Intern

Paper Transport, Inc.

Established in 1990 out of Northeast Wisconsin, Paper Transport, Inc. (PTI) is a leading dry van carrier that specializes in logistics, dedicated, regional, and intermodal freight throughout the Midwest and Southeast. PTI’s purpose is to build a great place to work where outstanding people deliver. It is clear through the company’s people-oriented culture and over 18% annual growth, PTI continues to achieve this mission as an employer and carrier of choice.

https://www.papertransport.com/


Position Details

Digital Marketing Intern
Internship
Part-time
4/29/2021
Northeast Wisconsin
De Pere, WI

Paper Transport, Inc. is looking for an enthusiastic Marketing Intern to join our Marketing department. In this position, you will develop a well-rounded foundation of digital marketing strategies and gain professional experience. You'll be exposed to data-driven marketing strategies, and learn how to use tools to analyze performance and gather information. Our ideal candidate has design skills to produce high-quality content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Applicants should be current students in a post-secondary program, but recent graduates can also apply.

What You Will Learn:

  • Gain a deeper knowledge of digital marketing
  • Develop skills in marketing analytics and measurement
  • Build an understanding of audience targeting
  • Grow your skills in content creation and social media marketing
  • Develop skills to channel creativity through graphic design, photography, and video production
  • Learn how to optimize for social, email, and web conversion
  • Develop the skills needed to audit a digital advertising strategy and give actionable recommendations
  • Learn what it's like to work on a high-performing, results-driven marketing team
  • Develop collaborative project management skills
  • Learn best practices for communication and collaboration with multiple stakeholders

Key Tasks and Responsibilities:

  • Work alongside the marketing team to develop and execute social media content marketing campaigns for Facebook, Twitter, Instagram, YouTube, and LinkedIn
  • Manage an editorial calendar and ensure we meet all deadlines, creative assets, URL tracking, etc.
  • Analyze traffic and user engagement data to assess results and optimize content and improve conversions
  • Develop social and digital advertising recommendations Assist with content development such as blogs, videos, and email
  • Contribute to brand strategy that aligns and supports short-term and long-term goals
  • Work effectively with team members, contributing to team efforts

Requirements:

  • Students/Graduates who have or will receive a degree in Marketing, Communications or a similar field
  • Good understanding of the latest marketing trends and techniques Understanding of social networks
  • Good organizational and time-management skills Excellent verbal and written communication skills
  • Eager to learn and grow in a dynamic and fast-paced environment Experience with Adobe Suite a plus, but not needed

Need Specifics?

  • Location: Onsite at our Corporate Office - De Pere, WI
  • Type of Employment: Part-Time Internship 
  • Schedule: 15 to 20 hours, Monday through Friday (around your school schedule) – Option for full-time during summer
  • Internship Duration: 6 months (or longer if agreed upon)
  • Paid Internship
  • Ability to work remote (hybrid model)


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