The Digital Marketing Lead role is to strategize, implement, optimize, and monitor PPC campaigns to exceed the brand goals. The ideal team member will have experience running and optimizing as well as a passion and drive to analyze data and develop solutions to improve campaign results. You must be hands-on, detail-oriented and data-driven.
The primary responsibility of this role is to execute SEM strategies for our website. This includes the planning, creating, optimizing, and analyzing paid media campaigns across all channels. The paid media specialist will also be responsible for writing text ads & shopping ads, planning display advertising, and remarketing efforts. This position should be looking for new opportunities to advertise and exponentially grow the business. This requires independent thinking, ability to manage their day to day responsibilities without direction, and initiative.