Digital Marketing Manager (on-site)

Community First Credit Union

Our Mission:

To provide high quality, competitive, financial products and services which anticipate and exceed our members' needs. To be the primary financial institution for our members.

Our Vision:

To consistently demonstrate to our members and potential members that Community First is the best choice for the majority of their financial business and is a place whereEverybody Counts, Everybody Cares, Everybody Delivers, Everyday!

Our Core Purpose is to positively impact our members' lives through our values of: providing WOW service that exceeds the expectations of our members; maintaining a positive attitude and show enthusiasm in everything we do; and demonstrating passion, care and dedication, and to do the right thing for our members.

Position Details

Digital Marketing Manager (on-site)
Northeast Wisconsin
Neenah, WI

We believe that focusing on digital channels isn't about transformation - it's the confluence of technical and people skills mixed with a passion for constantly curating positive experiences. As our Digital Marketing Manager, you'll be engaged with hands-on building within our website and marketing communication tools. You'll also have a key role in managing digital marketing strategies to advance Community First's mission to serve our members. Your keen ability to monitor past behavior through analytics will help inform our future as we drive innovation and align our internal practices with our member-centric promise. If you're excited about the opportunity to tap into your full-cycle digital marketing superpowers … we should talk.

As our Digital Marketing Manager, you’ll:

  • Collaborate with creative, copywriters, and product marketing to manage onsite content for and additional third-party websites to support campaigns, events, promotions, and new product launches 
  • Wireframe and build content focusing on a mobile-first approach 
  • Maintain architecture, quality assurance, and accessibility standards 
  • Develop and maintain relationships with website technical partners alongside the marketing technology and communications team 
  • Collaborate across digital, communications, product marketing, and internal/external advertising teams to monitor, analyze, and optimize member and prospective member’s digital journey through performance monitoring reports and KPIs. 
  • Develop KPI framework and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting 
  • Tell a comprehensive story of how users behave while interacting with digital initiatives
  • Measure digital KPIs for both paid and owned platforms 
  • Translate complex campaigns and digital landscape metrics for review and develop clear recommendations 
  • Report on campaign performance across multiple channels and web properties 
  • Identify and interpret meaningful success metrics to deliver data-driven recommendations
  • Maintain and continuously improve digital campaign guidelines and processes to improve results 
  • Plan, implement, and manage our Search Engine Optimization (SEO) strategy, including web marketing, analytics, content strategy planning, link building, and keyword strategy 
  • Gather traffic data to implement content and SEO recommendations to optimize and identify new opportunities based on analysis and site usage 
  • Conduct keyword research to guide content direction on page and on site 
  • Review technical SEO issues and recommend/implement remediation fixes 
  • Perform SEO and content audits.

A successful candidate will have a combination of the following:

  • Bachelor’s degree in digital marketing, business, or a related field strongly preferred 
  • 3-5 years of corporate or agency digital marketing work 
  • Experience with HTML, CSS, JavaScript 
  • Proficiency within CMS/DXP systems such as Kentico, Sitecore, or Sitefinity 
  • Advanced troubleshooting skills, with technical documentation experience a plus 
  • Expert-level proficiency in using web analytics tools such as Google Analytics/G4, Google Tag Manager, and Siteimprove 
  • Proven success in developing and managing SEO strategies and digital marketing plans in support of business objectives 
  • Experience with SEO tools such as Google Search Console, Moz, Screaming Frog, or Uber suggest Currency of SEO, analytics, social, and digital marketing trends 
  • Experience with software testing theories and practices, user acceptance testing and accessibility 
  • Systems thinking mindset with technical landscape knowledge in SEO, analytics, and third-party integrations preferred

As part of your compensation as a part-time or full-time team member, you’re provided benefit dollars each pay period to put towards benefits for you, your family and your future. You choose where the money goes and where you’d like to contribute extra on your own!

  • Medical coverage (Transparency in Coverage)
  • Dental & vision coverage
  • Healthcare and child care reimbursement accounts
  • Competitive Roth or traditional 401k plan
  • Life insurance coverage
  • Short and long-term disability insurance
  • Accident Insurance
  • Long Term Care Insurance
  • Health Savings Accounts
  • Support for a healthy work-life balance.

In addition to opportunities and encouragement to excel in your career with us, as a part- or full time team member you’ll also receive paid time off and other benefits to enjoy life to the fullest.

  • Company-paid holidays and paid time off (PTO)
  • Accumulating paid sick leave time
  • Access to our Employee Assistance Program
  • Tuition reimbursement
  • Company-funded educational opportunities
  • Career pathways - even outside your current role
  • Supported community volunteerism
  • Opportunities to attend popular community events

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