Digital Marketing Manager

Alto-Shaam

Whether you're just beginning your career or have years of experience—you've come to the right place! Working at Alto-Shaam means you’re a part of a passionate team working together towards one goal. Since 1955, Alto-Shaam has pioneered industry-leading commercial foodservice equipment that anticipates and responds to our customers' needs. Our solutions help foodservice businesses likeSendik’s Food MarketandSaz’s Hospitality Groupenhance their menus while providing a greater return on their investment. Our world-class products are made in a world-class facility. Alto-Shaam’s headquarters and manufacturing space is dynamic, clean and safe for all.

As a family company, we also take care of our people by providing market-leading benefits:

  • Earn an annual bonus on your gross income, which has averaged 15%over the past five years
  •  Low to NO COST premiums for full coverage healthcare with wellness participation 
  • 11 paid holidays and generous earned PTO 
  • Advancement opportunities to grow through our career ladders program
  • Tuition assistance to pursue a degree or certification 
  • Fitness reimbursement for gym memberships, classes, or training sessions 
  • Biannual performance reviews with yearly merit increases 
  • Annual free lunch with the company president to celebrate your work anniversary

https://www.alto-shaam.com/en/careers

Position Details

Digital Marketing Manager
Job
Full-time
5/2/2023
Southeast Wisconsin
Menomonee Falls, WI

Can you deliver targeted, extraordinary campaigns from end to end across platforms? Do you want to collaborate with a powerful team of content creators and creative superstars to drive engagement with Alto-Shaam’s key audiences? If this sounds like the job for you, then reach out!

The ideal candidate for a Digital Marketing Manager would be able to do the following:

  • Assist in the development and execution of the global marketing strategic plan and annual department metrics that support profitable sales growth. 
  • Develop and execute a digital strategy and budget across channels (SEO, PPC, display ads, paid social, email marketing, etc). 
  • Acquisition strategy aligned with overall business targets. 
  • Deliver extraordinary campaigns by partnering with content creators and creative superstars. conversion rates and retain and grow our customer base. 
  • Manage global Alto-Shaam web site. 
  • Responsible for content management system (CMS). 
  • Identify customer pain points and opportunity areas, while leveraging Google Analytics to optimize the customer experience. 
  • Lead ongoing web site enhancements. 
  • Monitor competitive and industry-leading websites. 
  • Manage the Digital Asset Management (DAM) system. 
  • Responsible for user administration, reporting and training. 
  • Responsible for Event Manager App development, training, and CRM integration. 
  • Research and implement new digital platforms to help streamline processes. 
  • Manage survey software tool (Qualtrics). Create surveys and provide reports as requested.

For a candidate to be successful as a Digital Marketing Manager, they must have:

  • 4-year college degree in Marketing or related field. 
  • Passionate about digital marketing and ability to work at the strategic and operational level. 
  • Minimum 7 years of digital performance marketing with a focus on customer acquisition and improving the customer experience. 
  • Experience managing content and production for websites and email marketing. 
  • Web analytics (Google analytics or other), CMS and marketing automation experience is a must. E-commerce experience is a plus.
  •  Experience working with designers and providing creative input on marketing campaigns and materials.

Competitive.


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