Digital Marketing Manager

Aparium Hotel Group

WHO WE ARE

Hotels done differently. It’s not just a slogan or catchphrase, it is who we are in everything we do. We believe in the power of People, Place + Character; ensuring our hotels are a place where individuals are valued and celebrated as a tribute to the neighborhoods and the people of the communities in which we operate; elevating our associates’ pride in who they are, where they live and who we serve. 
 
Aparium has been named Travel + Leisure's Top 25 Hotel Brands in the World. Driven by the belief that all hospitality experiences should be fueled by the poetics of their surroundings, Aparium was born with an intense focus on unearthing the amazing moments unique to every city.  Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. It is a sophisticated hotel brand known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing disparate forces together in bustling, smaller markets.

https://www.aparium.com/

Position Details

Digital Marketing Manager
Job
Full-time
Office/WFH
100% remote
6/13/2025
Chicago Illinois
Chicago, IL
THE ROLE

The Digital Marketing Manager reports to the Director of Digital Marketing and provides support to the Marketing team.  We are seeking a Digital Marketing Manager to manage, update and enhance our digital presence across all our websites and 3rd party directories. This role is responsible for creating, editing, publishing, and maintaining content across our websites and digital platforms. The ideal candidate will have strong writing skills, a solid understanding of SEO and website best practices, and experience using content management systems (CMS) as well as CRM automation tools and platforms.
 
WHO YOU ARE

You are a web savvy self-starter with an entrepreneurial mindset and have a passion for digital content management. You bring strong communication skills and technical experience in managing and updating content across a wide array of platforms. You are confident in your abilities to be a strategic thinker and a tactical doer with prior experience in website & email content management.
 
You can work independently and manage your own schedule to meet deadlines. You continually find ways to partner with your peers to identify areas of opportunity across websites & digital platforms. You’re collaborative and communicative with the ability to think strategically to identify and resolve issues.  You enjoy the solidarity of a team and know that everyone plays an important role, no matter what their title.
WHAT YOU WILL DO

  • Upload and format content for all Aparium websites using CMS tools (e.g., WordPress, Squarespace etc.).
  • Maintain and update content on 3rd party website directories for all Aparium hotels and F&B outlets (Tripadvisor, Yelp, Google Business profiles)
  • Create new landing pages as requested by our hotels and marketing team (e.g., Promotional Offers, Destination Content, Venues etc.)
  • Update and add content for all email and messaging initiatives
  • Ensure all web content aligns with brand voice, style guidelines, and SEO strategies
  • Perform regular audits of existing content to ensure accuracy, timeliness, and optimal performance.
  • Monitor website performance, content engagement metrics, and suggest improvements
  • Maintain and update digital content calendars
  • Ensure compliance with website accessibility (e.g., WCAG) and usability standards
WHAT YOU WILL NEED

  •  2-4 years of content and website management using WordPress
  • Familiarity with SquareSpace content management
  • Experience with Google Suite of products Google Analytics (GA4)
  • Experience with CRM automation tools & platforms (e.g., Revinate, Sales Force etc.)
  • 1-2 years’ experience in SEO (non-technical)
  • Self-motivated individual who is always looking for opportunities to optimize websites.
  • Excellent communication skills
  • Results-oriented, creative, resourceful, detail-oriented, and highly organized
  • BA or BS in a marketing or related field
  • Adaptable interpersonal skills to communicate and address all employee levels of the hotel
  • Professional proficiency of the English language in reading, writing and verbal communication
  • Proven experience with B2C and B2B marketing
  • Proficiency with digital marketing, display advertising and social media strategy.
  • Proven experience designing interactive applications and networking platforms.
  • Demonstrated project management experience in managing multiple projects.
  • Proven results in driving business results via content and email marketing
  • Ability to adapt interpersonal skills and professional written and verbal communication skills.
  • Ability to multitask and prioritize effectively.
  • Ability to provide meticulous attention to detail and organization.
  • Ability to get stuff done quickly and with high quality.
  • Able to put your client the customer first in all strategies.
  • Willingness to be based in the Chicago Office, located in the West Loop, and comfortable working in an open-space office environment
HOW YOU LEAD

  • Engage others in general conversation tactics to build rapport quickly; leading and adapting communication and presentation tactics to engage your audience; displaying adaptable interpersonal skills for a wide range of audiences and stakeholders.
  • Approach fact-finding and discovery missions in a collaborative effort; valuing input and experiences of others that creates additional insight to uncover deeper issues that may need to be addressed or removed as a barrier to implementation.
  • Value the importance of making decisions with integrity, maintaining confidentiality across internal workgroups, and knowing how to use discretion when appropriate; knows how to keep a secret by understanding the difference between transparency and confidentiality.
  • Be highly analytical in thought and recommendations; although never acting like the smartest person in the room; and continually seeking out the facts; able to express a point of view without it being driven by your ego.
  • Demonstrate business acumen and practice sound financial decisions by ensuring the actions and plans put into place support the achievement of operational goals and budgets.
  • Passionate in driving results of their effort and others; can influence others to take direction to execute on strategy through tactical methods; and is comfortable in prioritizing their work and that of others. 
Pay Rate: $65K to $75K plus position is eligible for our short-term incentive plan.

Benefits: Aparium offers a variety of benefits to include medical, dental, vision 401(k), short term disability, long term disability, life insurance, commuter benefits, discounted parking, travel benefits and more.

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