Digital Marketing Manager

Atmosphere Commercial Interiors

Do you get excited about everything digital and implementing a strategy you’ve created? If so, consider applying for our Digital Marketing Manager opening! We are looking for a passionate Digital Marketing Manager to join our growing marketing team to lead the development and execution of our digital marketing strategies. To be successful in this role, the ideal candidate should have a passion for digital marketing, an eye for detail, and a proven track record to help grow our digital presence and increase awareness of our distinctive brands.

Omni Workspace provides strategic oversight and resources to a portfolio of Steelcase and commercial facility services businesses that serve leading organizations across corporate, healthcare, education, hospitality, and sports industries.

Omni’s distinctive brands, including Atmosphere, Emerald Blue, Meso, and Turnkey, serve organizations in many ways, all with a focus on delivering superior products and services. Each brand demonstrates market-leadership in its category, and we are united under the core principle of building long-term business relationships.

https://www.atmosphereci.com/

Position Details

Digital Marketing Manager
Job
Full-time
Office/WFH
100% remote
11/21/2023
Twin Cities Metro
Minneapolis, MN

PRIMARY FUNCTION:

The Digital Marketing Manager will develop and implement online marketing programs and strategies to increase sales and drive growth. This individual is a member of the Marketing team, serving all brands across Omni Workspace companies.

PRINCIPLE REGIONAL DUTIES AND RESPONSIBILITIES:

  1. Create and manage all aspects of enterprise-wide digital marketing initiatives and strategies that enable sellers and enhance the buying journey. 
  2. Own digital marketing metrics and key performance indicators, presenting results to leadership and recommending solutions. 
  3. Develop strategies and implement campaigns promoting brand awareness to drive online traffic to all company websites and social media platforms. 
  4. Manage digital marketing budget, web content, digital assets, and lead generation. 
  5. Partner with IT to manage marketing automation, including adherence to legal standards of managing client data, data analysis, lead management, marketing emails, and surveys. 
  6. Raise brand awareness and online presence through digital marketing projects and campaigns in partnership with Marketing Leaders, as needed, to ensure messaging and aesthetic is consistent with brand and digital guidelines. 
  7. Partner with IT to manage user experience and engagement across platforms, assisting with problem resolution. 
  8. Work with marketing leadership to ensure digital strategies accomplish marketing objectives. 
  9. Stay current and review new technology trends and opportunities. 
  10. While this job description accurately represents the current primary duties of the role, functions may be adapted as necessary to meet business need.

CORE STRENGTHS/ATTRIBUTES:

  • Communicates/Collaborates Effectively: Strong verbal and written communication and presentation skills. Ability to tailor message across a variety of audiences. Strong interpersonal skills; develops and maintains positive relationships internally and externally. Strong team player. 
  • Demonstrates Accountability: Strong self-discipline and motivation. Shows initiative, takes responsibility for work and actions, high level of integrity. 
  • Continuous Learner: Self-directed, learns and advances from experiences and feedback, stays informed of industry trends, products and applications. 
  • Resilient and Adaptable: Open to new experiences to develop skills and ability to work in a fast paced, continuously evolving role. 
  • Execution Management: Works quickly to get things done; uses resources effectively; detail oriented and high level of accuracy. Owns execution of tasks and demonstrates excellent follow through. Drives for Results and fosters a sense of urgency.

REPORTING/WORKING RELATIONSHIPS:

  • INTERNAL: Collaborate with marketing team, shared services, and key stakeholders in all Omni brands to ensure smooth workflow and flawless execution.
  • EXTERNAL: Works with external partners, key vendors, and outside resources to execute responsibilities.

MINIMUM JOB REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications, or related field 
  • 8+ years’ experience in digital marketing 
  • Strong background in SEO, SEM, PPC, and web metrics/analytics platforms 
  • Proficiency of Marketing Automation tools, CRM technology, Google Marketing Platform (advertising and analytics), Microsoft Office applications, WordPress, and Adobe Creative Suite 
  • Solid project management skills and attention to detail: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward

DESIRED REQUIREMENTS:

  • Experience with Salesforce and Account Engagement (Pardot) 
  • Experience with lead generation software and data 
  • Understanding of the Commercial furniture and services industry a plus

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