Digital Marketing Manager

By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.

Position Summary:

Bio-Techne is looking for a Digital Marketing Manager to join the growing digital marketing team. The ideal candidate is passionate about search engine marketing, content optimization, and analytics and has a biology background. This person will work closely between the marketing, product management, and web development teams to ensure Bio-Techne brands are optimized to improve visibility on search engines, generate traffic, and drive conversions.

Essential Functions:

• Content optimization strategist for ads, landing pages and new content 
• Conduct keyword research to ensure sites are optimized for the appropriate terms 
• Ensure Bio-Techne sites meet Search Engine Optimization best practices 
• Provide ongoing analysis to identify areas for optimization 
• Work closely with the web development team to prioritize website enhancements/optimizations 
• Work with product manager to ensure products are optimized for search 
• Collaborate with content development teams to improve copy for web 
• Prioritizes work for Digital Marketing Specialists 
• Provide strategic recommendations on where to prioritize digital marketing efforts 
• Ability to manage and communicate with teams across the organization

Education and Experience:

• Bachelor’s degree or equivalent required with a minimum of three years’ experience. 
• Strong planning skills and the demonstrated ability to handle many projects at once. 
• Ability to work in a fast-paced environment, multitask, and have good verbal and written communication skills.

Knowledge, Skills, and Abilities:

• Strong experienced with content optimization 
• 1 – 3 years search engine optimization experience 
• Ability to develop and implement digital marketing strategies 
• Experience developing, measuring, and reporting on KPIs 
• Understanding of Google Analytics and the ability to analyze data and provide recommendations 
• Experience with paid search is a plus 
• A science background is a plus but not required 
• Ability to work in a collaborative team environment 
• Responsible for offering insights to business stakeholders on performance of existing campaigns and suggestions for opportunities. 
• Skilled computer use and web-browsing familiarity and ability to apply these to product lines. 
• Ability to act independently on routine assignments or projects. 
• Ability to plan, organize and multi-task to complete assignments in an efficient manner. 
• Ability to communicate professionally, both oral and written. 
• Ability to pay attention to details and perform at a high-level accuracy. 
• Ability to work independently and with a team. 
• Knowledge of Hootsuite or other Social Media Management tools 
• Knowledge of Google Analytics 
• Knowledge of corporate branding for global company 
• Skills in establishing effective interpersonal relationships such as the ability to solicit key ideas and information 
• Skills in developing and building teams, encouraging and building mutual trust, respect, and cooperation among team members 
• Skills in resolving conflicts and negotiating with others. 
• Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others 
• Skills in planning, organizing, time management and multi-tasking 
• Excellent verbal and written communication skills including technical writing skills 
• Ability to think like a scientist but not get bogged down in the scientific detail 
• Ability to work with C-Level stakeholders when needed for corporate level projects 
• Ability to plan, organize and multi-task to complete assignments in an efficient manner 
• Ability to pay attention to details and perform at a high-level accuracy