Digital Marketing Manager

Summary: The Boucher Group is one of Wisconsin’s largest automotive dealership groups. We are searching for a Digital Marketing Manager to serve as a key component to our internal marketing agency. This individual will be responsible for the development, execution, and measurement of all digital marketing components related to our 20 rooftops, as well as our parts e-commerce division. The right candidate is experienced, enjoys working in a fast-paced environment, and thrives on managing multiple projects at the same time; while crushing the expected deadlines. 

Job Summary: Responsible for all aspects of digital marketing for the entire dealership group. This includes, but is not limited to, website management/development, Pay Per Click, Search Engine Optimization, E-Mail Marketing, Social Media, and E-Commerce. This individual will be responsible for the planning, management, and execution of all digital marketing efforts. 

Essential Duties and Responsibilities:

• Work with individual dealerships to understand their brand and goals; and create digital marketing strategy in accordance with goals.
• Manage a large panel of digital marketing vendors; creating strong partnerships.
• Provide exceptional KPI reporting, customized accordingly to different knowledge levels.
• Adhere to OEM brand requirements and standards
• Provide recommendations for new products as well as product improvements/enhancements
• Provide troubleshooting support in digital areas.

Knowledge, Skills, and Abilities:

• Strong knowledge of digital marketing and trends
• Strong attention to detail
• Exemplary communication skills
• Ability to work independently and as part of a team
• In-depth knowledge of Google ad and analytics platforms

Minimum Qualifications

• BA in Marketing, Graphic Arts, or similar
• 5-7 years of experience in the Digital Marketing field
• Ability to prioritize and balance multiple projects and deadlines
• Strong writing, editing, and communication skills
• Extensive experience with Google Analytics, Google Ads, Google My Business

Preferred Qualifications

• Prior experience as a Digital Marketing Manager
• Experience managing a panel of clients, simultaneously
• HTML and CSS proficiency
• Experience with lead generation tools and routing.

Compensation & Benefits

• Competitive Salary
• Health Insurance
• Dental Insurance
• Vision Insurance
• Matching 401k
• Paid Vacation
• Paid Holidays
• Brand new offices (during summer of 2022)
• Solid, competent, happy, fun team
• Mileage reimbursement for dealership travel