Digital Marketing Manager

ECE (Educational Credential Evaluators Inc)

Celebrating over 40 years of success, ECE is one of the most well-known and respected names in comparative international education. Our main product, an educational credential evaluation, is a report used by counselors, recruiters, registrars, and admissions officers in the U.S. and elsewhere to determine how the academic history of a foreign-educated individual matches up to American grading scales and standards. As the demand for talented professionals has increased around the world, hiring managers have increasingly relied on the expertise of ECE to review the credentials of employees. ECE is a medium-sized nonprofit organization with just over 100 employees.

Position Details

Digital Marketing Manager
Southeast Wisconsin
Milwaukee, WI

Responsible for strategy and maintenance of the ECE website ( Prepares and executes digital campaigns with the assistance of the digital marketing specialist. Drives traffic to the ECE website by rec-ommending and implementing search engine optimization (SEO) and search engine marketing (SEM). Manages social media and works with colleagues to develop content. Develops and posts video content. Drives marketing automation/email marketing, data analytics, web analytics.

Essential Duties and Responsibilities:

ECE website

Responsible for and actively directs the development, implementation, and maintenance of the organiza-tion's website, with the exception of the account and ordering portion and the ECE Connection. Role is focused on marketing functions of the website.

Responsible for general oversight of ECE’s website presence. Communicates frequently with owners of other website functions, including operations, which owns changes to ordering content and structure; customer care, which owns customer communication; and IT, which owns systems integration when changes are needed.

Serves as a contact person and lead for any marketing-related external website vendors, as necessary, with support from the senior director of marketing and client solutions.

Uses CMS (Titan) to update website in a timely manner as needed. Training on Titan can be provided.

Manages web content and marketing projects related to the website. Reviews content for accuracy and when appropriate/able makes necessary updates. Consults with vendor, IT, and organizational leaders when significant website changes/modifications are needed.

Monitors web traffic and recommends improvements.

Writes, edits, and proofreads new website content with assistance from senior director of marketing and client solutions and other organizational members.

Leads content creation and maintenance of the blog.

Ensures documents meet established content standards and works with developers to assess any tech-nical challenges in displaying the content.

Keeps abreast of trends in websites, user experience, etc., and makes recommendations based upon this information.

Digital Marketing

Creates a digital plan and strategy to increase and drive targeted traffic to multiple digital properties. With support from the senior director of marketing and client solutions and digital marketing specialist, this role is expected to increase lead generation through SEO improvements, paid search, email nurture program, online advertising, and social media campaigns.

Prepares and executes digital campaign plans to support product launches, thought leadership initiatives, and demand generation programs.

Analyzes results and proposes improvements in strategy on a continuous basis.

Budgets for needed tools and initiatives.


Improves SEO to drive organic website traffic.

Develops a website traffic plan and creates goals and benchmarks. Reports on plan progress.

Optimizes web page and external copy for SEO and usability.

Analyzes digital data to draw key recommendations around website optimization.


Provides guidance and professional development for digital marketing specialist and digital marketing interns (on occasion).

Responsible for supervisor responsibilities including time sheet review, performance management, em-ployee development, and communication/ enforcement of policies and procedures.

Other duties may be assigned.

Supervisory Responsibilities: Digital Marketing Specialist

Supervisor: Senior Director of Marketing and Client Solutions

Work Location:

This is a remote position. Wisconsin-based individuals will receive preference. ECE is currently unable to work with candidates living in the following states: California, Colorado, Connecticut, Maryland, Massachusetts, New York, New Jersey, Oregon, Rhode Island, Washington and Washington D.C.

Some travel may be required.

*Full job description can be viewed on ECE's Careers page ( 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience

Bachelor’s or equivalent degree in Marketing or related field preferred. A minimum of 5 years digital marketing experience driving programs forward.

Computer Skills

The position requires knowledge of database and word processing software, PowerPoint, Internet re-sources, CMS, Google Analytics, Business Intelligence, marketing automation (Constant Contact and Hub-spot preferred but not required), and email.

Foreign Language Skills

No foreign language skills are required for this position, however, experience supporting an organization with a global scope is ideal. ECE serves individuals, institutions, and other key stakeholders from all over the world.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common frac-tions, and decimals.

Written and Oral Communication Skills

Ability to communicate well in both written and spoken English in and for professional and consumer set-tings and audiences.

ECE offers a competitive base salary and comprehensive benefits. Compensation for this position is $56,000 - $65,800 per year depending on experience and qualifications.

We believe balancing personal life and work life leads to engaged, productive, and satisfied employees. Many positions offer remote work opportunities and flexible scheduling options. The benefits package includes employer-sponsored life insurance and a rich 403b retirement plan contribution match in addition to health, dental, vision, flex spending account, and other voluntary insurance options. There are seven paid holidays annually and generous paid time off benefits in addition to flexible and/or remote work opportunities for qualified positions. Employees have opportunities to develop their professional skills through internal and external training.

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