Digital Marketing Manager

We're on the lookout for a dynamic and results-driven Digital Marketing Manager to join our team! This pivotal role is perfect for someone who thrives in a fast-paced environment, blends creativity with data-driven strategy, and is passionate about driving brand visibility, engagement, and conversions across digital channels. The ideal candidate will have a strong grasp of current marketing tools and trends, a strategic mindset, and the leadership skills to manage campaigns from concept to execution. If you're ready to make a measurable impact and take our digital presence to the next level, we want to hear from you.

Develop, manage, and optimize content across the organization’s various digital platforms to enhance the visibility and appeal of the Fox Cities as a travel destination.

• Develop and execute a comprehensive digital content strategy that aligns with the overall marketing goals, objectives, and themes
• Create compelling, informative, and SEO-optimized content across multiple formats, including blog articles, website copy, email campaigns, and multimedia assets
• Create visually compelling assets using Canva or other digital design tools
• Develop relationships and utilize local-based content creators to provide authentic and relevant content for the CVB to utilize
• Manage content-related projects from inception to completion, including photo and video shoots
• Execute email marketing campaigns for segmented target markets and interest groups
• In coordination with the marketing team, create and manage an editorial calendar to ensure consistent content delivery and alignment with marketing campaigns and events
• Ensure website content is optimized for search engines and user experience by implementing on-page and off-page SEO strategies, including keyword optimization, link building, and metadata optimization
• Develop and manage online promotions by creating content, securing partner participation and fulfilling prizes if necessary
• Respond to messages, comments, and replies across social media platforms to engage audience and provide destination expertise
• Oversee the digital asset management platform and distribution of all FCCVB-owned content, including photo and video distribution to internal and external stakeholders
• Monitor and analyze content performance metrics to refine strategies and report on key performance indicators

• Bachelor’s degree in marketing, communications, or related field
• 2-4 years of experience with digital marketing, social media, and email campaigns preferred
• Functional knowledge of Microsoft Office Suite, social media platforms, and other web technologies
• Experience managing Google Analytics, email, and other various platforms preferred
• Position is primarily in-office

Benefits include:

• Paid time off
• Health and Dental Insurance
• Company-paid Life Insurance, Short-term and Long-term Disability Insurance
• 401k