Digital Marketing Manager

Generac Power Systems

Founded in 1959, Generac has earned a reputation as the company home and business owners turn to when the power goes out. The first to engineer affordable home standby generators, along with the first engine developed specifically for the rigors of generator use, we now sell more home standby generators than all of our competitors combined. We then revolutionized the commercial market with the first cost effective product line meeting the needs of small and mid-sized businesses. Unlike other generator manufacturers, power generation is our sole focus, with the widest range of power products in the marketplace including portable, RV, residential, commercial and industrial generators. At Generac, we protect the things that power your life by providing quality, affordable power solutions. We believe Generac‘s continued success will come from our dedication to growth and our core philosophy of ensuring our customers’ peace of mind by delivering a superior product and ownership experience.

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Position Details

Digital Marketing Manager
Southeast Wisconsin
Waukesha, WI

It’s a challenge, and an invitation. Most importantly, it’s an opportunity to join an industry leader. There’s never been a better time to work at Generac. We’re shaping the market and investing in new companies and new technologies. Our rapid growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture. 

We have a new opportunity for an experienced Digital Marketing Manager to lead the team! This is a key role that will manage and related website, digital marketing campaigns, email campaigns, and other digital initiatives.This position is the lead for digital marketing campaigns and projects, as well as ongoing operational areas of and related digital properties.This role works directly with internal customers to define objectives and requirements, define the plans, and manage execution.This role manages members of the broader digital team (Digital Advertising, Email, Social, Content Management) to see that campaigns and projects are executed on schedule and meet or exceed quality expectations.


  • Lead digital marketing campaigns, from requirements through deployment to reporting 
  • Manage operational responsibilities such content updates to and related websites 
  • Present reporting on digital marketing campaigns to senior management
  • Lead interaction with internal clients/customers on project/task intake and recommend solutions to match the challenge/opportunity. 
  • Designs and directs the work of the team.
  • Selects, coaches and develops staff. Sets clear expectations to inspire and motivate the team. Manages performance--recognizing achievement, providing feedback and administering progressive discipline when necessary.
  • Manage the overall digital marketing campaign and project portfolio and provide forward-looking projections of digital team resource demands
  • Support the budgeting and expense reporting process for the digital team

Minimum Qualifications:

  • Bachelors Degree in marketing or equivalent experience
  • 5 years experience managing public-facing websites, digital marketing campaigns, email campaigns and related digital work
  • 3 years managing personnel in a marketing function

Other Qualifications:

  • Experience with Content Management Systems, such as Kentico, Sitecore, or Sitefinity 
  • Experience managing digital advertising campaigns, including Google Ads and Facebook, with an emphasis on lead generation
  • Experience managing mass email campaigns
  • Proven, sustained success increasing B2B and B2C lead generation year-over-year
  • Both B2B and B2C digital marketing experience
  • Experience in digital marketing outside the US and Canada 
  • Experience coordinating editorial content across multiple digital platforms
  • Command of A/B and multivariate testing techniques
  • Proven understanding of consumer buying behavior online 
  • Prior use of customer segmentation in digital settings
  • Experience collaborating with Marketing teams 
  • Experience managing budgeting and expense reporting
  • Experience with website analytics 
  • Thorough knowledge of pay-per-click campaign setup and optimization 

Great Reasons to work for Generac.

Competitive Benefits:

  • Health, Dental, Vision, 401k and many more
  • State-of-the-art facility with an onsite gym, walking trails, café, free parking and many employee activities
  • Scheduled events throughout the year that allow our employees, both current and retirees, to gather together and enjoy their time with their families and co-workers
  • Enjoy summer hours (Memorial Day – Labor Day) Pride!
  • When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits many employees volunteer their time with the customer support team or on the production line while others go right into storm-affected areas to repair generator
  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
  • Each Friday we relax in our jeans!
  • Product loan and discount programs 

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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