Digital Marketing Manager

Girl Scouts of Wisconsin - Badgerland Council

Organization Overview:


To be the premier leadership organization for girls in the USA.

Mission Statement:

Girl Scouts builds girls of courage, confidence, and character who make the world a better place.


Girl Scouts of Wisconsin – Badgerland Council provides programming, training, and support to more than 8,000 Girl Scout members in 23 counties in southwest Wisconsin and parts of Minnesota and Iowa. Badgerland is among 111 Girl Scout councils nationwide and is the nation’s largest, and most impactful, organization dedicated to lifting girls.

Badgerland Council includes volunteers, adult and girl members, and paid, professional staff working together. This includes recruitment efforts, troop leader and family engagement training and support, Girl Scout programming and activities, and the iconic Cookie Program: the largest girlled business in the world!

Position Details

Digital Marketing Manager
Southwest Wisconsin
Madison, WI

The Digital Marketing Manager will develop and execute campaigns to reach targeted stakeholders. This position will be an exciting visual storyteller. A person who can “hear” about something, take the initiative to track down the story then translate it into a video, photo or blog post that will move the reader’s soul. The manager will deploy initiatives aligned with the strategic priorities. Tasks include taking the lead to develop a touchpoint strategy for distinct customer segments, implement multi-channel tactics to support membership while growing the organization.

As an incisive and lively visual and written communicator, she/he will identify and deploy exciting new ways to tell our story to multiple audiences while building brand visibility and understanding. The responsibilities are broad in scope and will encompass a wide variety of activities requiring rapid shifts in priorities. The Digital Marketing Manager must be able to craft visual and written messages targeted to different audiences, while maintaining integrity for one of the most recognized brands in the country—Girl Scouts!

Essential Duties and Responsibilities:

  • Refresh and deploy a multi-channel communication strategy to improve performance and delight all customer segments 
  • Create on-brand videos and copy to build on the Excitement of Girl Scouting 
  • Work in Facebook ads, LinkedIn and other platforms to manage membership campaigns 
  • Develop evergreen and dynamic content for all channels 
  • Produce virtual and on-site events, managing logistics and content 
  • Explore and develop new activation strategies 
  • Analyze communication and marketing metrics 
  • Manage and lead a small team 
  • Perform other related duties as requested

Education or Experience:

  • Bachelor Degree in Marketing, Communications, Journalism or related field. Other combinations of education with relevant experience that demonstrate the ability to perform the duties of the position will be considered. 
  • Excellent videography and photography story-telling skills. 
  • Task-focused work style with an ability to create and follow disciplined and effective processes. 
  • Excellent computer skills in Microsoft Office, experience working with social media platforms, and customer relationship management systems, required. Experience working with Salesforce, preferred.

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