Based on net sales, we believe we are the largest manufacturer of fibre cement products and systems for internal and external building construction applications in the United States, Australia, New Zealand and the Philippines.
Our current primary geographic markets include the United States, Australia, New Zealand, the Philippines, Europe and Canada.
Through significant research and development expenditure, we develop key product process technologies that we believe give us a competitive advantage.
Our fibre cement products are used in a number of markets, including new residential construction, manufactured housing and repair and remodelling and a variety of commercial and industrial applications.
We manufacture numerous types of fibre cement products with a variety of patterned profiles and surface finishes for a range of applications, including external siding and soffit lining, internal linings, facades and floor and tile underlay.
We employ around 2,500 people.
We generated net sales of US$1.2 billion in fiscal year 2011.
Tech Savvy, Passionate, BIG Ideas, Innovator, Trend Setter, Progressive Thinker. If these characteristics describe you, then we need to talk!! James Hardie Building Products is looking for a Digital Marketing Manager that has a passion for digital marketing trends and success at executing a creative digital strategy.
The Digital Marketing Manager is responsible for establishing digital communications, web marketing strategies, and processes across James Hardie Building Products. This includes managing and developing web marketing, external digital communications, and coordinating social media programs.
The role is responsible for introducing the business to relevant, new digital/social media strategies. As well as, establishing and reporting metrics for major digital and web programs. This position reports to the Manager of Marketing and will have the opportunity to work out of our corporate office located in Chicago, IL.
Responsibilities:
- Develop road map for website that supports the goals of providing inspiration, product information, moving consumers through the purchase funnel.
- Drive customers to aligned contractors and/or generate leads.
- Develop and implement a consumer contact strategy that prior to purchase educates consumers on the Hardie value proposition and post purchase, encourages customers to share their experiences with the brand.
- Expand the James Hardie Digital Footprint.
- Determine the places on the internet where the Hardie brand should be based on an analysis of search terms.
- Work with agencies to develop content that point consumers back to James Hardie.
- Expand James Hardie's presence in Social Media.
- Grow fan base, improve engagement, and work towards a self-perpetuating model for growing fan base.
- Develop promotions which help increase fan base.
- Track Facebook and Twitter editorial calendars and look for ways to improve engagement and grow fan base.
- Work with Preferred Remodelers to generate content and connections with consumers.
- Work with agencies to develop internet marketing programs which drive consumers to James Hardie's website for inspiration and product knowledge.
- Determine appropriate media channels to maximize impressions for targets and drive sales leads.
- Ensure consistent message is communicated to consumers across print and electronic media.
- Create multi media marketing campaigns by partnering with internal customers and third party venders/agencies to develop and launch regional campaigns.
- Ensure the measurement and optimization of digital media campaigns, consumer website interaction, and our work with Social Media.