Digital Marketing Manager

Luminos Labs

Passion, Hard Work, and a Relentless Pursuit of Excellence in Everything we do. We call it the Luminos Spirit.

We Believe in Fast-Moving Forward

Focus your time and energy on what’s essential and creates value. Simplify things by taking the shortest path towards achieving the expected results. Take ownership of things to ensure they get done. Be positive and constructive to keep things moving in the right direction. Be courageous to make decisions and to remove roadblocks, today instead of tomorrow. And most of all, dare to fail, but learn from your efforts.

We Believe in Radical Transparency

Explain the Why behind the decisions that impact others. Always set and reset the right expectations. Always speak your mind, don’t hold anything back, and encourage others to do the same when debating ideas. Create healthy conflict by debating ideas instead of debating with each other.

We believe in One Team

Support each other because we win or we lose together. Be humble and take credit as a team: “We” instead of “I”. Take responsibility when others make mistakes. Push each other to get better so that we all get better as a team. Keep each other accountable when one of us drops the ball because that’s the only way for us to win together.

https://www.luminoslabs.com/


Position Details

Digital Marketing Manager
Job
Full-time
4/8/2021
Southeast Wisconsin
Milwaukee, WI

Are you a Marketer with a passion for Content and Digital? Do you enjoy being creative, daring to fail, and learning from experiments? Are you excited aboutthe opportunity of joining a growing technology services company? If your answer is “yes,” we’d certainly like to hear from you.

As a Digital Marketing Manager, you will be responsible for Inbound and Outbound Marketing. You will work out of our Milwaukee office, and you will be a part of the CEO’s team, with fantastic growth opportunities inside our company.

Luminos Labs is an eCommerce implementation partner for retailers, distributors, and manufacturers. We are a growing company, and we’re fortunate to be in a very fast-growing industry. Our core values guide us: Fast-Moving Forward, Radical Transparency, and One Team. We believe in obsessing over fixing our clients’ problems while celebrating our successes and having fun!

Responsibilities:

  • Inbound Marketing centered around Content Marketing planning, execution (articles, landing pages, whitepapers, webinars, videos, etc.), distribution, and promotion. 
  • Outbound Marketing, including outreach and events, with close collaboration with the Sales team. 
  • Close collaboration with the CEO on marketing strategy. Interview our colleagues and extract and distill content that’s highly educational and informative. 
  • Implement SEO best practices to drive online traffic. 
  • Measure the results of the Marketing activities to inform future decisions. 
  • Dare to fail and learn from experiments.

Skills:

  • Excellent content writing capabilities 
  • Basic Creative Design skills 
  • Excellent written and verbal communication and interpersonal skills 
  • Thrive in a creative environment driven by experimentation and a dare to fail
  • Entrepreneurial with the ability to work independently 
  • Creative and striving to think outside the box 
  • Highly organized and data-driven

Qualifications:

  • 2+ years of experience in Digital and Content Marketing 
  • Experience with Demand Generation, in B2B, or in the technology industry are pluses 
  • Bachelor’s degree inJournalism or equivalent

Benefits:

  • 21 days of vacation and 6 sick days annually. 1 extra day of vacation for each year with our company. 1 additional day of vacation that you can use in the month of your birthday each year. 10 annual holidays. 
  • Health, dental, vision,and life insurance 
  • Matching 401(k) Plan 
  • Dog-friendly office environmentand flexibility in working from home post-pandemic 
  • Profit-sharing Stock options


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