Digital Marketing Manager

Position Summary:

Manage the Arboretum’s website and digital platforms to enhance brand awareness, reputation, and participation. Oversee the design, development, maintenance, and measurement for online platforms. Responsible for developing digital content aligned with the Arboretum’s overall marketing and communications strategy and brand.

In your cover letter, describe how your experience matches the following job functions:

• Work with staff across departments on website and digital communication projects. Oversee content and creative development for digital projects from initiation through implementation. Continuously optimize the Arboretum’s website, microsites, mobile app, and other digital platforms for usability, performance, and functionality. Develop and implement an approach to ongoing digital reporting and analytics including benchmarks and key performance indicators. 
• Provide broad marketing support and integrate online efforts with other marketing and communications channels. Collaborate with various team members to ensure continuity between online and offline content. 
• Create and implement plans to maximize search engine optimization. Ensure webpages are developed and optimized to support digital advertising campaigns and social media efforts. 
• Expand Arboretum mission-based storytelling and content marketing via digital channels. Write, edit, and proofread website content. Ensure that the website adheres to the Arboretum’s brand and style guide. 
• Supervise Web Administrator. Duties include recruitment and selection, scheduling and job assignments, performance feedback, recognition and staff development and training in keeping with the Arboretum’s policies and procedures. 
• Other duties as assigned.

Qualifications:

Bachelor’s degree required. 5+ years of related digital project experience required. Prior experience participating in a redesign of a customer-facing website and implementing a cross-functional CMS. Excellent oral and written communications skills, superb editorial and proofreading skills, and meticulous attention to detail required. Ability to apply professional-quality writing and organizational skills to the production of a high-quality website required. Strong knowledge of Google Analytics required. Knowledge and ability to use CMS, and CRM experience required. Knowledge of programming including HTML, HTML5, PHP, CSCS, Flash, and other related programs (for collaboration with staff and external web developers) is preferred. Experience working with Agile development processes preferred. Supervisory experience preferred.

Success Factors:

Earnest appreciation for the mission and work of an arboretum. Positive, proactive, hands-on professional with a strong work ethic, collaborative style, and a strong service mentality. Ability to motivate a cross-functional team while managing multiple priorities to deadline, often under pressure. Ability to continuously demonstrate outstanding interpersonal skills with internal and external colleagues. Innovative approach with knowledge of online best practices. Open to input and a lifelong learner. Able and eager to lead (and train others) related to digital marketing. Ensure their team’s work is top-quality and on brand while maintaining a positive attitude.