Digital Marketing Manager

This leadership position is responsible for helping to create Tyson’s digital marketing strategy across key customer accounts. Working with the existing Brand Marketing, Shopper Marketing, Tyson customer account leads, and the Tyson eCommerce team, this individual will help create the strategy, budgets and plans for execution on digital commerce platforms. This will include coordination of merchandising spend across the company on platforms like Instacart and Amazon along with helping to create eMerchandising plans for other strategic customers. Importantly, the person in this role will not only shape the digital commerce strategies but will also help lead the execution of those strategies. This is a highly strategic and developmental role managing a complex business model that will require a high level of collaboration and “trailblazing” to be successful.

Key Responsibilities:

• Work cross functionally with internal HQ personnel to coordinate Digital & eCommerce plans/ spending across Brand Marketing and the Tyson customer teams. Will drive the establishment of strategies and budgets to deliver against Tyson’s business objectives. 
• Developing and executing Digital Marketing strategies and annual plans for each of the focus retailer sites and digital platforms. 
• Drive profitable volume growth by collaborating with key stakeholders to develop digital marketing strategies and plans for key customers. 
• Must be comfortable with the use of analytics, syndicated, category, shopper, and shipment data. The Digital Commerce Shopper Marketing Manager is challenged by having less data than available in “traditional” media to assess results. An important component of this role will be to make choices based on limited data – as well as work with platforms/partners to find new ways to measure results. 
• Leveraging Tyson’s Shopper Insights team to provide insights-based rationale for plans 
• Prioritize partners – as well as continue to monitor the market for emerging opportunities to drive the Tyson portfolio via digital engagement. 
• Maintain a high level of product knowledge, sales skills, presentation skills, and time management.

Qualifications & Education:

• 7-10 of total work experience, minimum of 3 years CPG industry experience and 2 years of Digital Marketing/eCommerce experience 
• Food & Beverage experience strongly preferred 
• Strong financial acumen, and ability to turn insights into strategies and marketing plans 
• Highly collaborative – with an ability to lead through influence 
• MUST be a self-starter and intellectually curious. 
• Comfortable with ambiguity. 
• Bachelors required; MBA preferred

Travel:

• Some travel required.