Digital Marketing Manager

WaterStreet Creative

WaterStreet Creative, a full-service marketing, design and public relations agency in the Historic Third Ward, is seeking a full-time Digital Marketing Manager. With decades of nonprofit and B2B experience, WaterStreet Creative offers strategic solutions and a wealth of digital resources. We help put heads in beds, books on shelves, riders on buses and brand communities.

Position Details

Digital Marketing Manager
Southeast Wisconsin
Milwaukee, WI

WaterStreet Creative (WSC) is looking for an enthusiastic, experienced inbound marketing specialist to lead the digital marketing department in developing, implementing and managing marketing campaigns for WSC and its clients.

  • Lead/support the development and execution of digital strategies, campaigns and platforms, including CRM/automation, content strategy, website user experience design and development, email marketing, search engine optimization, social media, website/landing page development, video and other emerging technologies 
  • Onboarding new clients into HubSpot Software and managing existing clients and WSC marketing within HubSpot. 
  • Measuring and reporting on the performance of all digital marketing campaigns. 
  • Develop relevant analytics reports, including analysis and recommendations across all channels for defined programs 
  • Conduct audits of client’s existing digital marketing efforts and develop strategies and tactics for optimization Work with account teams, and clients to lead the development of strategies that leverage the power of the entire digital ecosystem. 
  • Work alongside agency teams to develop fully integrated digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives 
  • Oversee and maintain the WSC website, lead content strategy 
  • Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies 
  • Provide consultation and guidance to clients and internal teams on various areas of digital marketing communications (Web/CRM/mobile/social/email/SEO) 
  • Support business development efforts with creative and strategic content/input 
  • Identify key digital trends and insights to make business decisions 
  • Leverage research tools and data to form strategic approaches that are driven by actionable insights
  • Must have at least 3 years of experience developing, custom digital strategies/tactics within a marketing, PR and/or advertising agency environment (If you do not have previous agency experience, tell us what you can bring to the table.) 
  • HubSpot Certification is preferred along with previous experience building and managing digital marketing strategies. 
  • In-depth knowledge of integrated marketing and digital disciplines 
  • Relevant experience using SEO and social media monitoring tools 
  • A demonstrated passion for interactive, social and mobile solutions and knowledge of how to leverage each to achieve marketing goals 
  • Excellent interpersonal, organizational and client management skills
  • Competitive salary 
  • Medical and dental benefits 
  • Paid time off and holidays 
  • Parking allowance ­
  • Retirement Plan with company match (after one year of employment)

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