Digital Marketing Manager

WEDC is currently seeking an innovative, passionate, and results-driven professional for our open Digital Marketing Manager position located at our Madison, Wisconsin headquarters. The Digital Marketing Manager is responsible for overseeing the social media and electronic marketing strategy for WEDC. The Digital Marketing Manager ensures that content is accurate, timely, and relevant and that it is appropriately formatted for each media. In creating and disseminating WEDC information, this position also ensures that communication adheres to WEDC brand standards, and meets end-user demands.

The Digital Marketing Manager will spend the majority of his/her time in these activities:

• Working collaboratively with marketing team and external agency to develop and execute new media communications strategies 
• Managing company’s online experience to effectively reach WEDC target audience 
• Overseeing production process and distribution of WEDC electronic newsletters 
• Managing content on all WEDC site pages, microsites and social media outlets 
• Advising and assisting WEDC departments on new media tools appropriate for internal and external information dissemination 
• Devising and implementing social media and other electronic communications programs for WEDC divisions 
• Managing electronic relationship marketing programs 
• Creating new content for electronic dissemination to target audiences 
• Creating and analyzing traffic metrics to ensure proper utilization of budget 
• Maximizing WEDC website functionality, content and design to ensure value to end-users 
• Updating WEDC website with timely information relating to organizational and program developments 
• Proactively identify, design, pitch and implement digital marketing strategies 
• Maintaining consistent brand image through all digital channels 
• Lead educational efforts for internal divisional representatives on effective use of electronic communications tools 
• Analyzing electronic communication effectiveness relative to marketing goals, reporting results and adjusting tactics as necessary 
• Assisting with media relations functions 
• Assisting with event coordination Supporting print production initiatives as needed 
• Collaborating with external agency on electronic channel marketing projects 

Required Qualifications:

• Comfortable in a high-volume production environment and have proven web design and maintenance experience, including HTML source coding and CSS
• Experience in the use of graphics and design software is a definite plus 
• A minimum of 5 years of experience is preferred for this position 
• A Bachelor’s degree with a major in marketing, journalism or related field or comparable education/experience/training 
• Experience with managing complex electronic campaigns 
• Ability to work independently
• Ability to work cooperatively with all departments 
• Ability to manage multiple priorities 
• Strong project management skills 
• Proficiency in word press content management platform 
• Strong writing and copy editing 

We offer a competitive salary and comprehensive benefits package: 5 weeks PTO & paid holidays; health, vision, dental, and life insurance; WI Retirement System & flexible spending: Visit http://inwisconsin.com/inside-wedc/employment/benefits/ to learn more.

Each day, the team members at the Wisconsin Economic Development Corporation (WEDC) make a difference. To learn more about how we make a difference, visit http://inwisconsin.com/inside-wedc/employment/

Visit our website to learn more about our organization: http://inwisconsin.com/about-us/

WEDC is an Equal Opportunity Employer.